User Centric Design, Custom Application Development & SEO
FDO needed a complete refresh of their online presence as the old site no longer reflected the growth of the business or the fast-paced changes of Google algorithms and how it serves data. Our aim was to create an all-singing-all-dancing website that served up large scale data and dramatically improve mobile performance via AMP to aid visitors with fantastic user experience.
Understanding FDO's data structure was key. We conducted a full review of their database which allowed us to put in place a custom setup with the website, managed via a custom build CMS using node.js. Mobile-First was also key to our success and we did this by creating Accelerated Mobile Pages (AMP).