Family Days Out

User Centric Design, Custom Application Development & SEO

Family Days Out is a free platform for families in the US, Australia and Canada to visit and receive regular up-to-date information on the latest family things to do, including adventures, action-packed exploring and many other family days out.

Rubik Digital has worked closely with FDO since their launch in 2009 creating, managing and providing brand consultancy to-date.

The brief

FDO needed a complete refresh of their online presence as the old site no longer reflected the growth of the business or the fast-paced changes of Google algorithms and how it serves data. Our aim was to create an all-singing-all-dancing website that served up large scale data and dramatically improve mobile performance via AMP to aid visitors with fantastic user experience.

Our solution

Understanding FDO's data structure was key. We conducted a full review of their database which allowed us to put in place a custom setup with the website, managed via a custom build CMS using node.js. Mobile-First was also key to our success and we did this by creating Accelerated Mobile Pages (AMP).