06 Oct 2016
1 Minute Read
The two key changes that Google officially announced were the following:
The real-time update will have a positive and negative impact on SEO. Websites have the opportunity to recover from penalties far quicker than with previous versions, but they can also be penalised just as quick.
For websites that have been hit a penalty will understand the pain of submitting disavow files and removing the unwanted links, then having to wait for a considerable amount of time whilst the clean-up is done.
The new penguin update will mean that as soon as Google has identified any links to be removed, the penalty could be lifted straight away, meaning faster recovery time for websites.
If you’ve bit hit by a penalty, you would have noticed a significant drop in organic search traffic to your site, as well as a loss in rankings for key search terms.
Well maintained websites more often than not will have a few questionable links in their backlink profile, unknowingly engaging in ‘spammy’ activity, this leaving sites open to incurring a penalty.
To prevent this, we recommend that you take the following 4 steps:
Have you completed a website SEO audit? Get in touch with one of Rubik Digitals SEO experts to understand more firstname.lastname@example.org
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