Cupello
Rethinking soccer education.
- Sector
- Sports Education Technology
- Type of work
- Design · Development
- Services
- Design · Development · SEO · Tech
- Live site
- cupello.com
The impact.
- 6,500+
- Global subscribers
- 40K
- Organic visits
- 100+
- Club partnerships
Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.
The setup.
Services
Technologies
Technologies
- Concrete CMS
The challenge.
Cupello had a clear vision but no existing product, brand, or digital foundation. The challenge was to turn an early-stage idea into a fully realised platform that could support coaches from day one and scale as the product evolved.
This meant defining the brand, shaping the product experience, and building a robust digital platform from the ground up, while ensuring performance, usability, and long-term flexibility were built in from the start.
The result.
A game-changing digital coaching platform
Cupello launched as a dynamic, user-friendly platform, delivering premium coaching content with seamless functionality. The brand is now well-defined, the technology scalable, and the UX optimised for engagement. With strong SEO foundations and ongoing support, Cupello is positioned for sustained growth in the digital coaching space.
The brand.
We designed the Cupello identity alongside the platform: a bold lowercase wordmark whose two l’s rise as solid bars, an electric lime that cuts through a deep navy, and a diagonal, angled art direction that carries the energy of the game.
- GroundNavy#16192B
- AccentLime#D7FC6A
- IconsSlate#1A3F4F
- TypeWhite#FFFFFF
A system built for the pitch.
The identity extends into a set of line icons for each part of the platform and an art direction that slices match photography into angled panels, so every page feels like matchday.
Art direction
On lime
Iconography
