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Generative engine optimisation for AI.
When buyers ask ChatGPT, Gemini or Perplexity who to choose, the answer names a handful of businesses. Generative engine optimisation makes sure yours is one of them, described accurately and for the right reasons.
- ChatGPT, Gemini, Claude and Perplexity
- Prompts your buyers actually ask
- Mentions on sources AI trusts
- Visibility tracked monthly
Global
brand experience.
What is generative engine optimisation?
Generative engine optimisation (GEO) is improving how often and how favourably AI tools such as ChatGPT, Gemini, Claude and Perplexity mention and recommend your business in the answers they generate. It focuses on the prompts buyers use, the facts AI holds about your brand, and the websites, reviews and discussions those tools draw on when they write an answer.
Last reviewed 25 October 2026 by the Rubik Digital team.
Prompts
The questions buyers ask when choosing a supplier.
Entity
Clear, consistent facts about who you are and what you do.
Sources
The sites, reviews and forums AI reads and trusts.
Share of voice
How often you're named compared with competitors.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
What buyers ask AI now.
Your buyer asks an AI assistant
Who are the best your service providers in your city?
To be in that answer
Recommendation prompts name a shortlist. We make sure you're on it, with clear service pages, strong reviews and the local listings AI checks.
To be in that answer
Reputation prompts are answered from reviews and discussions. We build a consistent, positive footprint on the sites AI reads.
To be in that answer
Comparison prompts need clear differences. We publish honest comparison content and make sure your strengths are stated where AI looks.
To be in that answer
Research prompts cite helpful sources. We create pricing and how-to guides worth citing, so you're named while buyers are still learning.
Prompts that decide who gets chosen
What GEO involves.
Six workstreams that change what AI tools know, trust and say about you.
We map the questions your buyers ask AI at each stage, from first research to final choice.
- Buyer prompt library
- Competitor mentions
- Priority prompts
Consistent facts about your business everywhere AI looks, so it describes you correctly.
- Organisation schema
- About and service pages
- Knowledge panels and profiles
Pages written to be quoted: clear claims, original insight and facts AI can lift with confidence.
- Comparison pages
- Pricing and process guides
- Original data and opinions
Coverage, lists and expert quotes on the publications AI treats as authoritative.
- Industry roundups
- Expert commentary
- Partner and supplier pages
Genuine reviews and helpful participation where buyers and AI look for opinions.
- Review platforms
- Forums and communities
- Case studies and testimonials
Monthly checks of your priority prompts across each assistant.
- Mentions and sentiment
- Cited sources
- Share of voice against competitors
Brands we've made findable.
Luxury Travel
Avventure Bellissime
A beautiful adventure
- 23M+
- Organic search impressions
- 125K+
- Clicks from Google Search
- 5+
- Primary markets reached
Avventure BellissimeLuxury Travel
23M+Organic search impressions125K+Clicks from Google Search5+Primary markets reached
Enness GlobalFinancial Services
5+Primary markets reached+72%Organic traffic increase80%High-value leads increase
Luxury InteriorsInterior Design
+346%Organic clicks increase+1,917%Search impressions+120%Qualified leads growth
All workFrom missing to mentioned.
A monthly programme, starting with a baseline so every change can be measured.
- Baseline
Where you stand.
Priority prompts run across assistants to see who's named and why.
- Entity
Facts straight.
Business details made clear and consistent everywhere.
- Content
Worth citing.
Pages and guides that answer buyers' prompts directly.
- Authority
Talked about.
Mentions, reviews and coverage on sources AI trusts.
- Track
Measured monthly.
Prompts rechecked and the next priorities set.
How is GEO different from SEO?
GEO builds on SEO, but the goal and the measures are different.
| SEO | GEO | |
|---|---|---|
| Goal | Rank a page in search results | Be named in an AI-written answer |
| Visitor sees | A list of links | A short answer naming a few businesses |
| Depends on | Your pages and the links to them | What the whole web says about you |
| Measured by | Rankings, clicks and traffic | Mentions, citations and share of voice |
| Works best | With GEO | On top of strong SEO |
- WordPress
- Strapi
- Payload
- Concrete CMS
- Shopify
- Laravel
- React
- TypeScript
- PHP
- HubSpot
- Stripe
- Google Analytics
- Google Search Console
- Cloudflare
- DigitalOcean
- Amazon Web Services
- Figma
How much does GEO cost?
GEO usually runs as a monthly programme, priced by how many prompts and assistants are tracked and how much content, PR and review work happens each month. Competitive markets need more authority building. We start with a baseline of where you appear today and give you a fixed monthly proposal.
Get a fixed proposalWhat moves the price
Digital PR
Outreach for mentions and coverage.
Effect on budget: High
Content
New citable pages and guides.
Effect on budget: Medium
Competition
How crowded your AI answers are.
Effect on budget: Medium
Prompts tracked
How many prompts and assistants are monitored.
Effect on budget: Low
Entity clean-up
Fixing inconsistent listings and profiles.
Effect on budget: Low
Why Rubik for GEO?
SEO, content and PR thinking in one team, so the whole web tells the same story about you.
Grounded in SEO.
Generative answers lean on search results, so we keep your SEO strong as the base.
Your buyers' prompts.
We track the questions your customers really ask, not vanity terms.
No shortcuts.
No fake reviews or spam mentions, which can damage how AI sees you.
Clear reporting.
Monthly mentions, sentiment and share of voice, explained in plain English.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Generative Engine Optimisation Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
Answer engine optimisation focuses on being the direct answer to specific questions, such as featured snippets and AI Overviews. GEO focuses on being mentioned and recommended in longer AI-generated answers. They overlap, and most programmes cover both.
Further reading.
All insights
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Start a conversation
Ready to be the one AI names?
Tell us what you sell and who you're up against. We'll check where you appear in AI answers today.