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A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.
AI search optimisation that wins.
More buyers now ask ChatGPT, Gemini and Google's AI answers before they search. We make sure the AI knows who you are, trusts what it finds and recommends you when it matters.
- ChatGPT, Gemini and Perplexity
- Google AI Overviews and AI Mode
- Built on strong SEO foundations
- Visibility tracked every month
Global
brand experience.
What is AI search optimisation?
AI search optimisation is making your business easy for AI assistants and AI search features to find, understand and recommend. It covers ChatGPT, Gemini, Perplexity and Google's AI Overviews, and works by improving the sources they draw on: your website's content and structure, structured data, reviews, listings and mentions across the web.
Last reviewed 25 October 2026 by the Rubik Digital team.
Found
AI crawlers can reach and read your site.
Understood
Clear content and structured data explain what you do.
Trusted
Reviews, listings and mentions back up your claims.
Recommended
Your answers are the ones AI quotes.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
Invisible to AI answers?
How we fix it
Become the source AI cites.
AI answers are built from sources. Here's an example of what an assistant might say, and the sources we work on to make it say it.
Asked
Who's a good specialist for this near me?
AI answer
Your business is a specialist in exactly this, serving clients across the UK, and is consistently well reviewed. It's listed with the main industry bodies, has been featured in trade press and publishes clear guides on pricing and timelines.
Sources we optimise
Search visibility we've grown.
AI search builds on the same foundations as SEO. These are search results from our SEO work, published in each case study.
A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.
Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.
From unseen to recommended.
An ongoing programme. The first month sets the baseline; every month after improves on it.
Start a projectAI Search Optimisation, itemised
Baseline
IncludedWhat AI says today.
We ask the assistants the questions your buyers ask and record who's recommended and how you're described.
Foundations
IncludedFound and understood.
Crawler access, site structure and structured data fixed so AI can read you properly.
Content
IncludedAnswers worth quoting.
Pages and guides written to answer buyers' questions clearly and directly.
Authority
IncludedTrusted elsewhere.
Reviews, listings and mentions built on the sources AI relies on.
Tracking
IncludedMeasured monthly.
Visibility across assistants tracked and reported, with next steps.
TotalOne team, start to finish
SEO, AEO or GEO?
Three overlapping disciplines. Most businesses need all three working together, built on SEO.
| SEO | Answer engine optimisation | Generative engine optimisation | |
|---|---|---|---|
| Goal | Rank in search results | Be the direct answer | Be cited and recommended by AI |
| Where it shows | Google and Bing results | Featured snippets, voice and AI Overviews | ChatGPT, Gemini, Perplexity and AI Mode |
| Focus | Pages, links and technical health | Clear answers to specific questions | Reputation and mentions across the web |
| Measured by | Rankings, clicks and traffic | Answer placements | Mentions and citations in AI answers |
How much does AI search cost?
AI search optimisation usually runs as a monthly programme, priced by how much content, technical and authority work happens each month and how many assistants and prompts are tracked. Businesses with strong SEO already need less foundation work. We scope it from an initial visibility check and give you a fixed monthly proposal.
Get a fixed proposalWhat moves the price
Content
New and improved pages and guides each month.
Effect on budget: High
Authority
Reviews, listings and PR outreach.
Effect on budget: High
Foundations
Technical and structured data fixes.
Effect on budget: Medium
Tracking
How many prompts and assistants are monitored.
Effect on budget: Low
Markets
One region, or several countries and languages.
Effect on budget: Medium
Why Rubik
for AI?
SEO specialists, writers and developers in one team, so every part of AI visibility is covered.
Built on SEO.
AI search rewards the same strong foundations, so we start there rather than chasing tricks.
Measured honestly.
We track real prompts across assistants and report what changed, including where you're not yet visible.
Content people read too.
Answers written for buyers first, so they convert as well as get cited.
Technical depth.
Our developers fix crawler access, structure and schema directly on your site.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
AI Search Optimisation Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
No one can guarantee what an AI assistant says. We improve the sources it relies on and track how often and how accurately you're mentioned, so you can see progress month by month.
Further reading.
All insights
Growth
How to Show Up in Google's AI Overviews & AI Mode (What Actually Works in 2026)
26 Aug 202612 min read
Tech · Growth
Why Has My Google Traffic Dropped? How to Diagnose & Recover in 2026
1 Sep 202615 min read
Start a conversation
Ready to be the answer?
Tell us what you do and who you want to reach. We'll check what AI assistants say about you today and how we'd improve it.
The technology
we work with.
- WordPress
- Strapi
- Payload
- Concrete CMS
- Shopify
- Laravel
- React
- TypeScript
- PHP
- HubSpot
- Stripe
- Google Analytics
- Google Search Console
- Cloudflare
- DigitalOcean
- Amazon Web Services
- Figma