We design websites, web apps and brands that look the part and do the job: clear journeys, considered interfaces and pages built around what you need visitors to do next.
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A website design agency plans and designs how your site looks, reads and works. That covers the structure of pages, the user journeys, the visual design of every template and the components developers build from, usually prototyped and tested before any code is written so the finished site is clear, on brand and built to convert.
Last reviewed 25 October 2026 by the Rubik Digital team.
How we fix it
From a single landing page to a full product and brand, designed by the team that builds it.
Custom websites designed around your brand, your buyers and the action you want them to take, ready for development from day one.
A fresh design for an existing site, planned so content, URLs and search visibility carry over.
Journeys, wireframes and interface design for sites and products that need to be easy to use.
Dashboards, portals and platforms designed for the people who use them every day.
Logos, type, colour and the rules that hold them together, from a refresh to a full rebrand.
UX and conversion audits that find where visitors drop out, followed by design changes measured against enquiries and sales.
A travel brand redesigned to support international discovery and direct bookings.
Luxury Travel · Design · Development
A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.
Four stages, each signed off before the next begins, so nothing reaches development unless it's been agreed and tested.
Start a projectWe review your site, analytics and competitors, and talk to your team about who buys and why.
Sitemap, page structure and the key journeys laid out in wireframes before any visual design.
Visual design in Figma for every template and state, built from a shared component library.
Clickable prototypes tested and refined, then handed to development with specs for every component.
A template can be the right start. Here's how it compares with a design made for your business.
| Theme or template | Custom design | |
|---|---|---|
| Best for | New businesses that need to launch quickly on a small budget | Businesses where the website has to win work and stand apart |
| How it looks | Shared with every other site using the same theme | Made for your brand, content and customers |
| User journeys | Fixed by the theme's layouts | Designed around what your visitors need to do |
| Growing the site | New pages squeezed into existing layouts | A design system that new pages are built from |
| Watch out for | Bloated code and features you'll never use | Higher upfront cost and more decisions to make |
It depends on how many templates the site needs, how much research and testing goes in, and whether branding is part of the project. Redesigning a focused marketing site costs far less than designing a product with many screens and states. We scope it from your goals and current site, and give you a fixed, itemised proposal.
Get a fixed proposalWhat moves the price
Each unique page type is designed, prototyped and handed over.
Effect on budget: High
Interviews, analytics reviews and prototype testing add time and reduce risk.
Effect on budget: Medium
A new identity or refresh before the website design begins.
Effect on budget: High
A full component library for products and larger sites.
Effect on budget: Medium
Copywriting, photography and illustration, if you need them created.
Effect on budget: Low
Designers and developers in one team, so what you sign off is what gets built.
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
Both. Most clients have us design and develop the site, so the design survives the build intact. We can also design for your in-house developers, with a component library and specs for every template.
Start a conversation
Tell us what your site needs to do and where it falls short today. We'll come back with a plan.
