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Website development that earns its keep.

We build fast, well-made websites for businesses that need their site to bring in work, not just look the part. Senior developers, a platform that suits your team, and SEO handled during the build rather than patched on afterwards.

  • Senior developers on every build
  • Core Web Vitals checked before launch
  • WordPress, Strapi, Payload or React
  • Fixed, itemised proposals
See websites we've built

Tell us about the website.

A new build, a rebuild, or a site that has stopped pulling its weight. A few lines is enough to start.

What do you need?
Rough budget (optional)

Global
brand experience.

  • Louis-Dreyfus Foundation
  • Desucla
  • London Museum
  • Black Brick
  • Healthscope
  • Cupello
  • Enness Global
  • ACE Aquatec
  • JTI
  • Netacea

What is website development?

Website development is the work of turning a design into a working website. It covers the front-end code people see, the content management system your team edits, the forms and integrations behind it, and the speed, security and structure that search engines read. It sits between design and launch, and it decides how well the site performs for years afterwards.

Last reviewed 25 October 2026 by the Rubik Digital team.

  • Front end

    The templates, layouts and interactions people use, written to be fast and accessible.

  • Back end and CMS

    Where content lives, who can edit it and how it reaches the page.

  • Integrations

    CRM, analytics, payments and booking tools connected so data goes where it's needed.

  • Performance and SEO

    The parts of ranking that are decided in the code: speed, structure and markup.

Years in business
15+
Global brands
50+
Industry sectors
13+
Weeks for a typical build
8–16

Most briefs start with one of these.

How we fix it

We rebuild the templates that matter most, strip out what the page doesn't need and test against Google's Core Web Vitals on a real mobile connection before go-live.

What our website development includes.

The same senior team covers every part of the build, so nothing is handed to someone who wasn't in the room when it was planned.

  • Technical discovery

    We look at what you have, agree what the site needs to do and choose the platform before anyone opens a code editor.

  • Front-end development

    Semantic, accessible HTML, CSS and JavaScript built from your design system and tested on real phones, tablets and browsers.

  • CMS setup and content modelling

    Content types, reusable blocks and editor permissions shaped around your team, on WordPress, Strapi, Payload or Concrete CMS.

  • Integrations

    CRM, marketing automation, booking, payments and analytics connected, so enquiries land where your team already works.

  • Performance and technical SEO

    Core Web Vitals, structured data, clean URLs, redirects and metadata handled as part of the build, not after it.

  • Testing, launch and handover

    Browser, device and accessibility testing, a planned go-live and a walkthrough so your editors are comfortable from day one.

Websites we've built, and what happened next.

A few recent builds and a published result from each. Every one was designed and developed by the same team you'd work with.

+72% organic traffic increase.

Enness Global

Financial Services

A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.

Enness Global website

4 regional sites launched.

Desucla

B2B Professional Services

We repositioned a complex compliance platform into a clear enterprise proposition, aligning product, messaging and UX to support high-value pipeline growth.

Desucla website

+120% qualified leads growth.

Luxury Interiors

Interior Design

A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.

Luxury Interiors website

40K organic visits.

Cupello

Sports Education Technology

Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.

Cupello website

How a build runs.

Four stages and one team. You speak to the people doing the work at every point, not a go-between.

  1. Discover

    Scope it properly.

    Workshops, a look at your analytics and current site, then a written scope with the platform, templates and integrations agreed.

  2. Design

    See it before it's built.

    Clickable designs for the key templates, signed off before development starts, so there are no surprises later.

  3. Build

    Build, test, repeat.

    Development on a staging site you can visit any time, with speed and accessibility checks on every template.

  4. Launch

    Go live without drama.

    Redirects mapped, analytics checked, and Search Console watched closely through the first weeks after launch.

Which platform should your website be built on?

We don't have a favourite. We do have opinions about which platform suits which job, and we'll tell you if the one you have in mind is the wrong fit.

Which platform should your website be built on?
WordPressContent-led marketing sites that publish oftenFamiliar block editor most teams pick up quicklyPlugin sprawl if nobody keeps it in check
Strapi or Payload (headless)Content shared across a website, an app or several marketsStructured fields that keep content tidy and reusableA separate front end to build, host and maintain
Concrete CMSSites where editors want to change pages in placeEdit directly on the page you're looking atA smaller ecosystem of add-ons than WordPress
Custom React buildProduct-like sites, portals and complex logicWhatever the project needs, built to orderHigher build cost, and changes need a developer
  • WordPress
  • Strapi
  • Payload
  • Concrete CMS
  • Shopify
  • Laravel
  • React
  • TypeScript
  • PHP
  • HubSpot
  • Stripe
  • Google Analytics
  • Google Search Console
  • Cloudflare
  • DigitalOcean
  • Amazon Web Services
  • Figma

How much does website development cost?

It depends on how many templates the site needs, how much content moves across and what it has to connect to. Two ten-page websites can be very different jobs, so we don't publish a price list. After a short call you get a fixed, itemised proposal that shows where the budget goes.

8–16 weeks

Typical build, from discovery to launch

Get a fixed proposal

What moves the price

  • Number of templates

    Each distinct page layout is designed, built and tested. Ten pages built from three templates cost far less than ten one-offs.

    Effect on budget: High

  • Content migration

    Moving a few pages by hand is quick. Hundreds of articles, products or downloads need scripting, checking and redirects.

    Effect on budget: Medium

  • Integrations

    Each connection to a CRM, booking system, payment provider or internal tool adds build and testing time.

    Effect on budget: Medium

  • Languages and markets

    Multi-language or multi-region sites need translation workflows, hreflang and sometimes separate content structures.

    Effect on budget: Medium

  • Bespoke functionality

    Calculators, configurators, gated areas and custom search are where budgets grow fastest, so we scope them first.

    Effect on budget: High

You talk to developers, not account managers.

The people who scope your website are the people who build it, so questions get answered by someone who knows the code.

Design and development in the same room.

Developers sit in on design reviews, so what gets signed off can actually be built, on time and on budget.

Speed and accessibility are tested, not assumed.

Every template is checked for load time, keyboard use and screen readers before it goes anywhere near launch.

You own all of it.

Code, content, hosting and data stay yours. No proprietary CMS and no exit fees if you ever move on.

We're still here after launch.

Hosting, updates and improvements come from the same team, so nothing gets lost in a hand-over.

Why teams choose Rubik.

Plenty of agencies can make a website look good. Fewer stay answerable for how it performs once it's live.

Talk to the team

What our clients say

Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Nic CooperStrategy Director

Website Development Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

Design decides how the site looks and how people move through it. Development turns that design into working code: the templates, the CMS, forms and integrations, and the performance and security underneath. The best projects overlap the two, so developers can flag what's feasible while designs are still being drawn.

Further reading.

All insights

Related services

Start a conversation

Need a website that does more than sit there?

Tell us where things stand and what you want the site to do. Someone senior will read it and reply personally.

Tell us about your project.

A few lines is plenty — no brief required.

What are you planning?