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A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.
Ecommerce development built to sell more.
We design and build online shops on Shopify, WooCommerce and headless platforms: quick product pages, a checkout that doesn't lose people, and stock, payments and fulfilment wired into the systems you already use.
- Shopify and WooCommerce
- Headless storefronts
- Mobile-first checkout
- Stock, ERP and CRM integrations
Global
brand experience.
What is ecommerce development?
Ecommerce development is designing and building an online shop: the storefront customers browse, the checkout they pay through, and the back office where you manage products, orders and stock. It usually runs on a platform such as Shopify or WooCommerce, or a headless setup with a custom front end, connected to your payment, shipping, accounting and marketing tools.
Last reviewed 25 October 2026 by the Rubik Digital team.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
- Storefront
- Category, product and search pages designed to help people find and choose.
- Checkout
- Basket, delivery and payment steps kept short and quick on a phone.
- Back office
- Products, orders, customers and promotions your team can manage themselves.
- Integrations
- Stock, fulfilment, accounting and CRM systems connected to the shop.
Where online shops lose sales.
“Customers drop out at checkout.”
We fix it with a shorter, mobile-first checkout with the payment options your customers expect, tested on real devices before launch.
“Our product pages are slow on mobile.”
We fix it with lean templates, optimised images and caching, so product and category pages load quickly on a phone connection.
“Stock and orders are updated by hand.”
We fix it with integrations between the shop and your stock, ERP or fulfilment systems, so orders and inventory stay in step automatically.
“We've outgrown our platform.”
We fix it with a planned move to Shopify, WooCommerce or a headless build, with products, customers, orders and URLs migrated safely.
Everything on the shelf.
Pick the platform that fits, then add what the shop needs to sell and run smoothly.
Shopify stores
Custom Shopify themes and apps for brands that want Shopify's reliability without a template look.
WooCommerce
WordPress-based shops for businesses that want content and commerce in one familiar CMS.
Headless commerce
A custom React storefront on top of Shopify or another commerce engine, for speed and full design control.
Checkout and payments
Card payments, PayPal, Apple Pay and buy-now-pay-later options, set up and tested end to end.
Integrations
Stock, ERP, fulfilment, accounting and CRM connections, so the shop runs without copying and pasting.
Product SEO
Structured data, clean URLs and fast category pages that help products show up in Google and AI search.
Commercial results on the record.
We haven't published an ecommerce case study yet, so these are commercial results from websites we've designed and built.
A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.
A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.
Your project, itemised.
Every stage, from platform advice to post-launch tuning, is handled by the same team. No hand-offs, no surprises on the invoice.
Start a projectEcommerce Development, itemised
Discovery
IncludedProducts, customers and platform agreed.
We look at your range, order volumes and systems, then recommend Shopify, WooCommerce or headless, with the reasons written down.
Design
IncludedShopping journeys designed mobile-first.
Category, product, basket and checkout designed for phones first and tested before the build.
Build
IncludedStore built and connected.
Theme or storefront developed, payments and shipping set up, and stock and order systems connected.
Launch
IncludedProducts moved, test orders run.
Products, customers and URLs migrated with redirects, then test orders run end to end before go-live.
Grow
IncludedTuned after launch.
Conversion, speed and search tracked after launch, with improvements ranked by their likely effect on sales.
TotalOne team, start to finish
Shopify, WooCommerce or headless?
Each suits a different kind of business. Here's how the three compare on the things that usually decide it.
Shopify
- Best for
- Brands that want a reliable, hosted shop with little upkeep
- Hosting
- Hosted and maintained by Shopify
- Running costs
- Monthly plan, plus transaction and app fees
- Flexibility
- High, within Shopify's rules
- Watch out for
- App fees add up quickly
WooCommerce
- Best for
- Businesses that want content and commerce together in WordPress
- Hosting
- Self-hosted, so updates and security are yours to manage
- Running costs
- Hosting and plugins, with no platform fee
- Flexibility
- Very high, with a huge plugin ecosystem
- Watch out for
- Plugins need careful updating
Headless
- Best for
- Brands that need top speed and complete design freedom
- Hosting
- Storefront hosted separately from the commerce engine
- Running costs
- Highest, with two systems to host and maintain
- Flexibility
- Complete: everything is built for you
- Watch out for
- More build time and a bigger upfront investment
- WordPress
- Strapi
- Payload
- Concrete CMS
- Shopify
- Laravel
- React
- TypeScript
- PHP
- HubSpot
- Stripe
- Google Analytics
- Google Search Console
- Cloudflare
- DigitalOcean
- Amazon Web Services
- Figma
How much does an ecommerce website cost?
It depends on the platform, how many products and variants you sell, how much of the design is custom and which systems the shop connects to. A Shopify store with a tailored theme costs far less than a headless build with ERP integration. We scope it from your range and systems, and include running costs such as platform and app fees.
Get a fixed proposalWhat moves the price
Platform choice
Headless builds cost the most; Shopify and WooCommerce are quicker to launch.
Effect on budget: High
Integrations
Stock, ERP, fulfilment and accounting connections are usually the biggest variable.
Effect on budget: High
Custom design
A bespoke theme costs more than adapting an existing one, and sells your brand better.
Effect on budget: Medium
Product range
Lots of variants, bundles or trade pricing rules add setup and testing.
Effect on budget: Medium
Migration
Moving products, customers and URLs from an old platform, with redirects in place.
Effect on budget: Medium
Why Rubik for ecommerce.
We build shops that look like your brand, load fast and sell, then stay on to keep improving them.
Platform advice, not a sales pitch.
We build on Shopify, WooCommerce and headless, so we can recommend whatever genuinely fits.
Search built in.
Product SEO, structured data and fast pages from day one, not bolted on after launch.
Integrations done properly.
Stock, orders and customer data connected, so the shop runs itself as much as possible.
Here after launch.
Monitoring, updates and conversion improvements from the team that built it.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Ecommerce Development Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
Shopify suits most brands that want a reliable, hosted shop with little maintenance. WooCommerce suits businesses already on WordPress, or that want content and commerce closely together. If speed and design freedom matter most, a headless build may be worth the extra cost. We'll recommend one based on your range and systems.
Further reading.
All insights
Growth
Website Migration SEO: How to Redesign or Replatform Without Losing Your Rankings
31 Jul 202610 min read
Start a conversation
Ready for a shop that sells?
Tell us what you sell and what's holding the current shop back. We'll come back with a platform recommendation and a plan.