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A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.
Conversion rate optimisation that sells.
We find where visitors drop out of your website, work out why, and test changes that turn more of the traffic you already have into enquiries and sales, with every result measured, not assumed.
- Research before changes
- A/B tests on real visitors
- Forms and checkouts fixed
- Results reported monthly
Global
brand experience.
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is improving the share of website visitors who take the action you want, such as enquiring, booking or buying. It combines analytics, user research and testing to find where and why people drop out, then changes pages, forms and journeys, measuring each change against real visitors so only the improvements that work are kept.
Last reviewed 25 October 2026 by the Rubik Digital team.
Research
Analytics, recordings and surveys show where and why visitors leave.
Hypotheses
Each change starts as a reasoned bet about what will help.
Testing
A/B tests compare changes against the original on real traffic.
Rollout
Winning changes go live; the lessons shape the next round.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
Where your visitors slip away.
Every pulsing square is a place visitors leave.
Where they leave: Arrive
“Visitors leave within seconds.”
How we fix it
Landing pages that load fast, match the ad or search people came from and say what you do before they scroll.
Where they leave: Explore
“They can't find what they came for.”
How we fix it
Navigation, page structure and calls to action reorganised around where visitors actually click and search.
Where they leave: Decide
“They're not convinced enough to act.”
How we fix it
Reviews, case studies, clear pricing and answers to objections placed exactly where doubts come up.
Where they leave: Enquire
“They start the form, then give up.”
How we fix it
Shorter forms and checkouts with fewer fields, clearer errors and fewer surprises, tested on phones.
What a CRO programme covers.
Research, testing and design in one team, so ideas become measured changes quickly.
Analytics and tracking audit
Goals, events and funnels checked and fixed first, so every result we report can be trusted.
User research
Session recordings, heatmaps, on-site surveys and customer interviews.
A/B and multivariate tests
Changes tested against the original on real traffic, run until results are reliable.
Landing pages
Pages designed and tested for each campaign, audience and search intent.
Forms and checkout
Fewer fields, clearer steps and fewer reasons to abandon.
Monthly reporting
What we tested, what won, what we learned and what we're testing next, in plain English, tied to enquiries and revenue rather than clicks.
Sites built to convert.
Websites we designed and built around enquiries, with the results published in each case study.
A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.
Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.
Measure, test, repeat.
A monthly cycle. Each round builds on what the last one taught us.
Start a project- Research
Where and why.
Analytics, recordings and surveys show where visitors drop out and what's stopping them.
- Prioritise
Best bets first.
Ideas ranked by likely impact and effort, so the biggest leaks are fixed first.
- Test
Proved on real visitors.
Changes designed, built and A/B tested against the current page.
- Learn
Keep what works.
Winners rolled out, results reported, and the next round planned.
Why test instead of guess?
Switch between changing a website on opinion and changing it with a CRO programme.
Showing: Guessing
- Where changes come from
- The loudest opinion in the room
- How they're judged
- Whether people like the look of them
- When a change fails
- Nobody notices
- Over time
- A redesign every few years
How much does CRO cost?
CRO usually runs as a monthly programme, priced by how much research, design and testing happens each month. Sites with more traffic can run more tests at once; smaller sites start with research and best-practice fixes before testing. We scope it from your traffic and goals and give you a fixed monthly proposal.
Get a fixed proposalWhat moves the price
Tests per month
How many experiments are designed and run.
Effect on budget: High
Research
Surveys, interviews and recording analysis.
Effect on budget: Medium
Design and build
How complex each variation is to create.
Effect on budget: Medium
Tracking
Fixing analytics before testing can start.
Effect on budget: Low
Tools
Testing and research software licences.
Effect on budget: Low
Why Rubik for CRO?
Researchers, designers and developers in one team, so tests launch quickly and winners go live properly.
Measured on revenue.
We report enquiries and sales, not clicks and time on page.
Designers and developers in-house.
Test variations are designed and built by the same team, without waiting on another agency.
Honest about results.
Tests that lose are reported too. Each one tells us something about your customers.
SEO kept safe.
Tests are set up so search engines aren't confused and rankings aren't put at risk.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Conversion Rate Optimisation Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
Reliable A/B tests need enough visitors and conversions to show a real difference. If your traffic is lower, we start with research and proven fixes, and test only the pages with enough traffic.
Further reading.
All insights
Start a conversation
Ready for more from your traffic?
Tell us what your site should be doing and where it's falling short. We'll come back with where we'd start testing.