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Website redesign that keeps what works.

We redesign websites that have fallen behind the business: a sharper look, clearer journeys and faster pages, with the content, rankings and enquiries you've built carried safely across.

  • An audit before any design
  • Rankings and URLs protected
  • Clearer routes to enquiry
  • Faster, mobile-first pages
See before and after

What's wrong with the current site?

Tell us what's holding it back and share the address. We'll come back with what we'd keep and what we'd change.

What's the problem?
Rough budget (optional)

Global
brand experience.

  • Louis-Dreyfus Foundation
  • Desucla
  • London Museum
  • Black Brick
  • Healthscope
  • Cupello
  • Enness Global
  • ACE Aquatec
  • JTI
  • Netacea

What is a website redesign?

A website redesign rebuilds how an existing site looks, reads and works, while keeping what already performs. It usually covers a new visual design, clearer navigation and journeys, faster templates and a better editing experience, with the content, URLs and search visibility you've built carried across so the new site starts ahead of the old one rather than from zero.

Last reviewed 25 October 2026 by the Rubik Digital team.

Keep
Pages, content and links that already rank and convert.
Fix
Journeys, forms and templates that lose visitors along the way.
Refresh
A visual design that matches the business you are today.
Protect
URLs, redirects and metadata, so search visibility carries over.
Years in business
15+
Global brands
50+
Industry sectors
13+

Signs it's time for a redesign.

  • “The business has moved on. The website hasn't.”

    We fix it with a design and message that reflect what you sell today and who you sell it to, not what you did five years ago.

  • “Traffic comes in, enquiries don't.”

    We fix it with journeys rebuilt around buyer questions, with clearer calls to action and shorter forms on every key page.

  • “Simple changes need a developer.”

    We fix it with flexible templates and blocks, so your team can add pages and update content without breaking the design.

  • “It's slow, and worse on a phone.”

    We fix it with lean, mobile-first templates and optimised media, measured against Core Web Vitals before and after launch.

What a redesign covers.

Pick a stage to see what's included. Every redesign covers all five.

Audit

We review the current site before designing anything, so the redesign fixes real problems.

  • Analytics and search performance reviewed
  • Top pages and backlinks identified
  • Journeys and forms tested
  • Speed and accessibility checked

A redesign, and what followed.

An established finance brand whose website no longer matched its standing with high-net-worth clients.

Financial Services · Design · Development · SEO

Enness Global

A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.

Primary markets reached
5+
Primary markets reached
Organic traffic increase
+72%
Organic traffic increase
High-value leads increase
80%
High-value leads increase
Read the Enness Global case study

How a redesign runs.

Five stages, each signed off before the next, with search protected from the first day to the last.

  1. Audit

    What to keep, what to fix.

    Analytics, rankings, journeys and speed reviewed, with a written list of priorities.

  2. Structure

    Sitemap and wireframes.

    Navigation and key journeys reworked and agreed before any visual design.

  3. Design

    The new look, every template.

    Visual design and prototypes, tested on phones first and signed off page by page.

  4. Launch

    Moved across safely.

    Content migrated, redirects tested on staging and every check run before go-live.

  5. Improve

    Watched and tuned.

    Rankings, speed and enquiries monitored after launch, with fixes made quickly.

What actually changes?

Switch between a typical ageing website and what a redesign puts in its place.

Showing: Before

First impression
Looks like the business did five years ago
Navigation
Menus that grew one page at a time
Enquiries
One contact page at the end of the journey
On a phone
Squeezed down from desktop
Updating it
Simple changes need a developer

How much does a website redesign cost?

It depends on how many page templates change, how much content moves, whether the platform changes too, and how much copy or branding work is needed. Refreshing the design of a small site on its existing CMS costs far less than restructuring a large site onto a new platform. We scope it after an audit and give you a fixed, itemised proposal.

Get a fixed proposal

What moves the price

  • Size of the site

    The number of templates and pages that need designing and moving.

    Effect on budget: High

  • Platform change

    Staying on the current CMS or moving to a new one.

    Effect on budget: High

  • Content work

    Rewriting, merging and restructuring pages, not just moving them.

    Effect on budget: Medium

  • Branding

    A refreshed identity before the website design starts.

    Effect on budget: Medium

  • Integrations

    CRM, booking or ecommerce connections that need rebuilding.

    Effect on budget: Low

Why redesign with Rubik?

Designers, developers and SEO specialists on one team, so nothing gets lost in the move.

  • We audit before we design.

    Every redesign starts from what your data says, not a blank-page wish list.

  • Rankings protected.

    URL mapping, redirects and metadata handled by the same team that designs the site.

  • Designed and built together.

    The developers who build it are in the design reviews, so sign-off matches launch.

  • Here after launch.

    We watch rankings, speed and enquiries closely once the new site is live.

What our clients say

Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Nic CooperStrategy Director

Website Redesign Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

Not if it's planned properly. We map every existing URL, keep the content that ranks, carry over titles, descriptions and structured data, and test redirects on staging before launch, then watch Search Console closely afterwards.

Further reading.

All insights

Related services

Start a conversation

Ready for a site that fits again?

Share the address and tell us what isn't working. We'll come back with what we'd keep, what we'd change and how we'd protect your rankings.

Tell us about your project.

A few lines is plenty — no brief required.

What are you planning?