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A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.
Custom website design that wins work.
Websites designed from a blank page around your brand and your buyers, with every layout, journey and call to action planned to turn visits into enquiries.
- Designed from scratch, never a theme
- Mobile-first layouts
- Journeys built around enquiries
- Ready for development
Global
brand experience.
What is custom website design?
Custom website design means designing your site from scratch rather than adapting a ready-made theme. Every page layout, journey and component is planned around your brand, your content and the action you want visitors to take, then handed to developers as a complete design they can build from, so the finished site looks and works like nobody else's.
Last reviewed 25 October 2026 by the Rubik Digital team.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
- Page layouts
- Each template designed for the content it carries and the visitor reading it.
- Journeys
- Clear routes from first visit to enquiry, on phone and desktop.
- Components
- Reusable blocks, so new pages stay on brand without a designer.
- Handover
- Specs and assets developers can build from without guessing.
Sound familiar?
You
Our website doesn't look like us.
Rubik Digital
A design built from your brand up, so the site feels like the business your customers meet in person.
You
People visit but never get in touch.
Rubik Digital
Pages planned around the questions buyers ask, with a clear next step on every one and forms that are quick to fill in.
You
It falls apart on a phone.
Rubik Digital
Mobile-first layouts designed for small screens before desktop, then checked on real devices.
You
We look like every competitor.
Rubik Digital
A distinct visual direction drawn from your positioning, not a theme your competitors bought too.
Every design includes.
What you get from a custom website design project, whether or not we build it too.
Discovery workshop
Your goals, buyers and competitors, agreed with your team before design starts.
Sitemap and wireframes
Page structure and journeys laid out in black and white, so layout is settled before style.
Visual direction
Type, colour, imagery and tone set on key pages, then rolled out across the site.
Responsive templates
Every unique page type designed for mobile, tablet and desktop.
Component library
Buttons, forms, cards and content blocks in a Figma library your team can reuse.
Clickable prototype
Key journeys linked up so you can click through the site before it's built.
Accessibility checks
Contrast, type sizes, focus states and touch targets checked as we design.
Developer handover
Specs, assets and walkthroughs, so the build matches the design.
Design that moved the numbers.
Websites we've designed and built, with the results published in each case study.
A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.
A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.
From blank page to signed-off design.
Five stages with a sign-off at each, so there are no surprises when the full design lands.
Discover
Goals and buyers agreed.
A workshop and a review of your site, analytics and competitors.
Structure
Sitemap and wireframes.
Pages and journeys laid out before any visual design.
Direction
The look agreed.
Key pages designed in full to set the visual direction.
Design
Every template finished.
All page types designed for every screen size, prototyped and refined.
Handover
Ready to build.
Specs, assets and a walkthrough with whoever builds it.
Designed to look good, or designed to win work?
Both can look impressive in a presentation. Only one is planned around enquiries.
Designed to look good
Designed to win work
Starting point
A mood board and the latest trends
Designed to win work
Starting point
Your buyers, their questions and your goals
Page layouts
Chosen because they look striking
Page layouts
Planned around what each visitor needs next
Calls to action
One contact button at the bottom
Calls to action
A clear next step on every page
Mobile
Desktop designed first, mobile squeezed in
Mobile
Designed for phones first
Judged by
How it looks on launch day
Judged by
The enquiries it brings in afterwards
How much does custom website design cost?
It depends mostly on how many unique page templates the site needs, how much research and testing goes in, and whether you need copy, photography or branding as well. A focused site with a handful of templates costs far less than a large site with many page types. We scope it from your goals and give you a fixed, itemised proposal.
Get a fixed proposalWhat moves the price
Unique templates
Each distinct page type is designed for every screen size.
Effect on budget: High
Research
Workshops, analytics reviews and testing with your customers.
Effect on budget: Medium
Branding
A new logo or identity before the website design starts.
Effect on budget: High
Content
Copywriting, photography and illustration, if we create them.
Effect on budget: Medium
Prototyping
How many journeys are linked up and tested before the build.
Effect on budget: Low
Why design with Rubik?
Designers who work beside developers and SEO specialists, so the design is buildable, fast and findable.
Talk to the teamNever a theme.
Every site starts from a blank page and your brand, not a template with your logo on it.
Built by the same team.
Our developers build what our designers draw, so the finished site matches the sign-off.
Search from the first wireframe.
Page structure and headings planned with SEO, so the design helps you rank.
Judged on enquiries.
We measure the design by the work it brings in, and keep improving it after launch.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Website Design Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
A theme is a ready-made design that thousands of other sites also use, adapted with your logo and colours. A custom design is created for your business from scratch, so the layouts, journeys and look are built around your content and customers.
Further reading.
All insights
Start a conversation
Ready for a website that's yours?
Tell us what the site needs to do and what's holding the current one back. We'll come back with a design plan.