Digital strategy consultancy, applied.
Independent advice on your website, technology, AI and marketing, from a team that also designs and builds. You leave with a prioritised roadmap, not a slide deck that gathers dust.
- Website, technical and AI advice
- A prioritised roadmap
- Independent of any platform
- Delivery if you want it
Global
brand experience.
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What does a consultancy do?
A digital strategy consultancy helps a business decide where to invest online and in what order. It reviews your goals, customers, website, technology and marketing, then recommends what to fix, build or stop, with the reasons and rough costs. The result is a prioritised roadmap your team, suppliers or an agency can deliver, so every project points at the same goals.
Last reviewed 25 October 2026 by the Rubik Digital team.
Review
Where you are, honestly assessed.
Decide
What matters most, and what doesn't.
Prioritise
A roadmap in a sensible order.
Deliver
By your team, or ours.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
Sound familiar?
You
Every supplier recommends what they sell.
Rubik Digital
Independent advice on platforms, tools and agencies, based on your goals rather than a product.
You
We're spending on digital but can't see what works.
Rubik Digital
Clear goals and measurement first, so spend follows what brings enquiries and revenue.
You
We have a long list of projects and no order.
Rubik Digital
A roadmap that ranks each project by impact, effort and what it depends on.
You
Everyone's talking about AI. Where do we start?
Rubik Digital
A practical look at where AI saves time or wins customers in your business, and where it doesn't.
Advice you can act on.
Every engagement ends with a roadmap like this one, for a fictional business: what to do now, next and later, across your website, technology, AI and marketing.
Now
This quarter
Digital
Measure what matters
Goals agreed and tracking fixed, so every enquiry is credited to the right channel.
Technical
Fix the slowest pages
Speed issues on the pages that bring the most enquiries.
Website
Rewrite the service pages
Clearer offers and proof on the pages buyers compare.
Next
Months 4 to 6
Technical
Connect the CRM
Website enquiries sent to the CRM with their source, so sales follow up fast.
Website
Restructure the website
Navigation and pages organised around what customers come to do.
AI
Pilot an AI assistant
One contained use, such as support answers, tested before a wider rollout.
Later
Months 7 to 12
Technical
Move to a better CMS
A platform your team can update without waiting for a developer.
AI
Show up in AI answers
Content structured so assistants like ChatGPT can recommend you.
Digital
Launch in a new market
Localised pages and campaigns, once the core website performs.
Where strategy came first.
Cupello
Rethinking soccer education
- 6,500+
- Global subscribers
- 40K
- Organic visits
- 100+
- Club partnerships
From questions to a plan.
Five stages. Most engagements take a few weeks, depending on how much research is needed.
Listen
Goals and constraints.
Conversations with leadership and the people who do the work.
Review
Where you are.
Website, analytics, technology, marketing and competitors reviewed.
Decide
What matters most.
Options weighed with your team in a working session.
Plan
A prioritised roadmap.
Projects ranked by impact, effort and dependencies, with rough costs.
Guide
Kept on course.
Regular check-ins while your team, suppliers or we deliver it.
Who should set your strategy?
There's more than one way to get digital advice. Here's how the options usually compare.
A supplier's advice
- Independence
- Recommends what it sells
- Output
- A proposal
- Practicality
- Varies
- After the plan
- Sells the next project
A strategy-only firm
- Independence
- Independent
- Output
- A report or deck
- Practicality
- Can be hard to deliver
- After the plan
- Hands over
Rubik
- Independence
- Independent, and says when we're not the right fit
- Output
- A prioritised roadmap
- Practicality
- Checked by people who build
- After the plan
- Delivery or guidance, your choice
- WordPress
- Strapi
- Payload
- Concrete CMS
- Shopify
- Laravel
- React
- TypeScript
- PHP
- HubSpot
- Stripe
- Google Analytics
- Google Search Console
- Cloudflare
- DigitalOcean
- Amazon Web Services
- Figma
What does it cost?
It depends on how much of the business is in scope, how much research is needed and how many people are involved. A focused review of one area, such as your website, is a short engagement; a full digital strategy takes longer. We agree a fixed price after a first conversation.
Get a fixed proposalWhat moves the price
Scope
One area, or the whole of digital.
Effect on budget: High
Research
Customer and competitor work.
Effect on budget: Medium
People
How many teams are involved.
Effect on budget: Medium
Workshops
Sessions to reach decisions.
Effect on budget: Medium
Ongoing guidance
Check-ins during delivery.
Effect on budget: Low
Why Rubik to advise?
Our consultants work alongside designers, developers and SEO specialists, so every recommendation is one we know how to deliver.
Advice that ships.
Recommendations checked by the people who'd build them.
Independent.
We recommend what fits, even when it isn't us.
Plain English.
Clear reasons and trade-offs, without jargon.
Your choice after.
Deliver it yourselves, with others or with us.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Digital Strategy & Consultancy Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
A marketing strategy decides how to reach and persuade customers. A digital strategy is broader: it covers your website, technology, data and AI as well as marketing, and decides where to invest across all of them.
Further reading.
All insights
Start a conversation
Ready for a clear plan?
Tell us where the business is heading and what's in the way. We'll suggest where to start.