%20scale(0.100000,-0.100000)'%20fill='%23000'%20stroke='none'%3e%3cpath%20d='M13295%2011176%20c-125%20-30%20-233%20-115%20-286%20-222%20-30%20-61%20-33%20-75%20-40%20-215%20-11%20-207%20-34%20-279%20-102%20-317%20-30%20-16%20-212%20-17%20-3212%20-22%20l-3180%20-5%20-70%20-24%20c-169%20-57%20-279%20-153%20-324%20-284%20-36%20-105%20-100%20-179%20-190%20-221%20l-46%20-21%20-2085%20-5%20-2085%20-5%20-58%20-23%20c-341%20-138%20-362%20-619%20-32%20-773%2088%20-42%20151%20-49%20440%20-49%20221%200%20255%20-3%20291%20-19%2063%20-29%20115%20-80%20146%20-146%20l28%20-60%200%20-3720%20c0%20-2436%20-4%20-3744%20-10%20-3790%20-45%20-309%20-186%20-501%20-354%20-481%20-171%2020%20-277%20142%20-425%20489%20-139%20324%20-325%20486%20-637%20553%20-465%2099%20-968%20-201%20-1039%20-620%20-72%20-426%2090%20-762%20476%20-983%20515%20-295%201226%20-278%201809%2044%2084%2047%202141%201430%202285%201537%20434%20323%20580%20531%20666%20945%2038%20185%2039%20259%2039%203177%20l0%202861%2031%2062%20c64%20127%20119%20148%20409%20155%20382%209%20499%2073%20597%20329%2041%20108%20138%20194%20245%20216%2067%2015%20974%2015%201053%200%20163%20-30%20273%20-142%20305%20-309%207%20-35%2010%20-1256%2010%20-3589%200%20-3861%20-4%20-3596%2056%20-3715%2076%20-152%20264%20-218%20448%20-156%2076%2025%201971%201283%202077%201379%2083%2075%20151%20174%20187%20271%20l27%2075%205%202890%205%202890%2032%2066%20c39%2079%20102%20140%20181%20177%20l57%2027%20973%203%20972%202%200%20-3053%20c0%20-3022%200%20-3055%2020%20-3132%2034%20-133%2089%20-203%20200%20-254%2076%20-35%20219%20-42%20300%20-14%2038%2012%20360%20222%201030%20667%201099%20732%201097%20730%201179%20897%2077%20157%2071%20-114%2069%203201%20l-3%202973%20-22%2055%20c-52%20126%20-148%20222%20-271%20272%20l-57%2023%20-1035%202%20c-793%201%20-1047%20-1%20-1085%20-11z'/%3e%3c/g%3e%3c/svg%3e)
Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.
Clear technical consultancy.
Independent advice on your platforms, code, hosting and suppliers from senior developers, explained in plain English, so you can make technical decisions with confidence.
- Platform and CMS choices
- Code and security reviews
- Supplier and quote reviews
- Fractional CTO support
Global
brand experience.
What is technical consultancy?
Technical consultancy is independent, expert advice on the technology behind your business. A technical consultant reviews your platforms, code, hosting and suppliers, explains the risks and options in plain English, and recommends what to do next. It helps non-technical leaders choose platforms, check quotes, plan rebuilds and fix problems, without relying on the advice of whoever is selling the work.
Last reviewed 25 October 2026 by the Rubik Digital team.
Independent
Advice not tied to a sale.
Senior
From people who build.
Clear
Risks and options explained.
Practical
A recommendation, not a list.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
When tech gets in the way.
“We can't tell whether a supplier's quote is fair.”
We fix it with an independent review of the scope, approach and price, with questions to ask before you sign.
“Our developer left and nobody understands the code.”
We fix it with a code and hosting review that documents how it works, what's at risk and what to fix first.
“The site is slow and keeps breaking.”
We fix it with the root causes found in the code, hosting or plugins, with fixes ranked by impact.
“We have no senior technical voice in the room.”
We fix it with a fractional CTO who joins your planning, challenges suppliers and keeps decisions on track.
Clear calls, with reasons.
Every review ends in decisions, not a list of findings. Here are the kind of calls we make, from a review for a fictional finance firm.
Which CMS?
Recommended: WordPressAlso considered: Headless CMSAlso considered: Keep currentEditors publish daily and need previews; a headless build would add cost without a clear gain.
Rebuild or refactor?
Recommended: RefactorAlso considered: Full rebuildThe core code is sound. Two modules cause most errors and can be replaced one at a time.
Where to host?
Recommended: Managed cloudAlso considered: Shared hostingAlso considered: Own serversBackups, scaling and security updates handled for you, without a full-time operations hire.
Build or buy?
Recommended: Buy and configureAlso considered: Custom buildAn existing product covers the core needs today. Revisit a custom build when volumes grow.
Which supplier?
Recommended: Supplier BAlso considered: Supplier AAlso considered: Supplier CThe clearest scope and support terms, with code and accounts owned by the client.
Platforms we've built and run.
We haven't published a consultancy case study yet. Our advice comes from building and running platforms like these, with results from each case study.
We repositioned a complex compliance platform into a clear enterprise proposition, aligning product, messaging and UX to support high-value pipeline growth.
From question to answer.
Five stages. A focused review usually takes a couple of weeks.
- Brief
The decision framed.
What you need to decide, by when and what's riding on it.
- Access
Read-only first.
Code, hosting and documentation reviewed without changing anything.
- Review
Risks found.
Code, security, performance and suppliers checked by senior developers.
- Weigh
Options compared.
Costs, risks and trade-offs for each option, side by side.
- Recommend
A clear call.
A written recommendation and a session to walk your team through it.
Who should you ask?
Most technical advice comes from the people selling the work. Here's what changes when it doesn't.
| Your supplier's advice | Independent consultancy | |
|---|---|---|
| Motive | Often tied to the next project | Tied to the right answer |
| Options | Usually what they sell | Every sensible option weighed |
| Explanation | Technical or vague | Plain English, with trade-offs |
| Risks | Rarely raised | Raised and ranked |
| Output | A proposal | A recommendation you own |
What does it cost?
It depends on what's being reviewed and how much code, hosting or documentation is involved. A focused review of one decision, like a platform choice or a supplier quote, is a short fixed-price project. Ongoing fractional CTO support is a monthly arrangement for a set number of days.
Get a fixed proposalWhat moves the price
Scope
One decision, or the whole stack.
Effect on budget: High
Code size
How much there is to review.
Effect on budget: Medium
Urgency
How soon you need an answer.
Effect on budget: Medium
Suppliers
Quotes or contracts to compare.
Effect on budget: Low
Ongoing support
Days per month as a CTO.
Effect on budget: Medium
Why Rubik to advise?
Our consultants are senior developers who still build and run platforms, so the advice is practical, current and honest about trade-offs.
Talk to the teamWe still build.
Advice from people who ship and support real platforms.
No hidden agenda.
We'll recommend another supplier or no change when that's right.
Plain English.
Risks and trade-offs explained for non-technical leaders.
Read-only first.
We review without touching your live systems.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Technical Consultancy Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
A fractional CTO is a senior technical leader who works with you for a few days a month. They guide technology decisions, review suppliers and plans, and represent the technical view in leadership discussions, without the cost of a full-time hire.
Further reading.
All insights
Start a conversation
Got a decision to make?
Tell us about the decision and what's riding on it. We'll tell you how we can help.
The technology
we work with.
- WordPress
- Strapi
- Payload
- Concrete CMS
- Shopify
- Laravel
- React
- TypeScript
- PHP
- HubSpot
- Stripe
- Google Analytics
- Google Search Console
- Cloudflare
- DigitalOcean
- Amazon Web Services
- Figma