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UX/UI design that people just get.

We design the journeys and interfaces behind websites, portals and products, so people find what they came for, understand it straight away and take the next step without thinking twice.

  • Research before wireframes
  • Journeys mapped end to end
  • Interfaces tested in prototype
  • Design systems developers can use
UX or UI?

What needs to be easier?

A website, a portal or a product. Tell us where people get stuck and we'll come back with how we'd fix it.

What do you need?
Rough budget (optional)

Global
brand experience.

  • Louis-Dreyfus Foundation
  • Desucla
  • London Museum
  • Black Brick
  • Healthscope
  • Cupello
  • Enness Global
  • ACE Aquatec
  • JTI
  • Netacea

What is UX/UI design?

UX design shapes how something works: the structure, journeys and interactions that get people from what they want to what they need. UI design shapes how it looks and feels: layout, type, colour and every button, form and state on screen. Done together, they make a website or product that is easy to understand, pleasant to use and built to convert.

Last reviewed 25 October 2026 by the Rubik Digital team.

Years in business
15+
Global brands
50+
Industry sectors
13+
Research
Who uses it, what they're trying to do and where they get stuck.
Journeys
The routes people take, mapped and simplified end to end.
Interface
Layouts, components and states designed for every screen size.
Testing
Prototypes put in front of real users before anything is built.

Where good products lose people.

  • Navigation and page structure rebuilt around the words and tasks your users actually have in mind, then tested with them.

  • A clear message hierarchy: what it is, who it's for and why it matters, readable in the first few seconds on any screen.

  • Calls to action that stand out, say exactly what happens next and appear where people are ready to act.

  • Fewer fields, clearer labels, helpful errors and progress people can see, tested on phones before launch.

What the work includes.

Open any area to see what's involved. Most projects use several, scoped to what you need.

Finding out who uses the site or product, what they need and where it lets them down.

  • Stakeholder and user interviews
  • Analytics and heatmap review
  • Competitor and pattern review

Experiences that perform.

Products and platforms where UX and interface design shaped the results.

6,500+ global subscribers.

Cupello

Sports Education Technology

Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.

Cupello website

4 regional sites launched.

Desucla

B2B Professional Services

We repositioned a complex compliance platform into a clear enterprise proposition, aligning product, messaging and UX to support high-value pipeline growth.

Desucla website

80% high-value leads increase.

Enness Global

Financial Services

A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.

Enness Global website

Evidence first, pixels second.

Each stage answers a question before the next one starts, so the interface is built on what people actually need.

Start a project

  1. Understand

    Users and goals.

    Interviews, analytics and a review of what exists, summarised in a short findings report.

  2. Map

    Journeys and structure.

    User flows and information architecture for the key tasks, agreed before any layout.

  3. Wireframe

    Layouts in grey.

    Low-fidelity screens to settle structure and content without debating colours.

  4. Design

    The full interface.

    High-fidelity screens and states, built from a reusable component library.

  5. Test

    Proved with users.

    Prototypes tested with real users, refined, then handed to development with specs.

UX or UI: what's the difference?

They're often said in one breath, but they answer different questions. Good products need both.

UX or UI: what's the difference?
FocusHow it worksHow it looks and feels
AnswersCan people find it, understand it and finish the task?Is it clear, consistent, on brand and pleasant to use?
DeliverablesResearch, user flows, sitemaps and wireframesLayouts, components, states and a design system
Measured byTask completion, drop-off and conversionClarity, consistency and accessibility
  • WordPress
  • Strapi
  • Payload
  • Concrete CMS
  • Shopify
  • Laravel
  • React
  • TypeScript
  • PHP
  • HubSpot
  • Stripe
  • Google Analytics
  • Google Search Console
  • Cloudflare
  • DigitalOcean
  • Amazon Web Services
  • Figma

How much does UX/UI design cost?

It depends on how many screens and journeys are involved, how much research and testing you want, and whether you need a design system. Improving the key journeys on a marketing site costs far less than designing a product with many screens and states. We scope it from your goals and give you a fixed, itemised proposal.

Get a fixed proposal

What moves the price

  • Screens and journeys

    The number of unique screens and tasks to design.

    Effect on budget: High

  • Research and testing

    Interviews and usability tests add time and remove guesswork.

    Effect on budget: Medium

  • Design system

    A full component library and tokens for a growing product.

    Effect on budget: Medium

  • Complexity

    Roles, permissions, data-heavy screens and edge cases.

    Effect on budget: High

  • Accessibility

    Formal WCAG review and fixes, where required.

    Effect on budget: Low

Why Rubik for UX/UI.

Designers who sit with developers and SEO specialists, so what we design works in the browser, not just in Figma.

Talk to the team

  1. Evidence over opinion.

    Research, analytics and testing settle design decisions, not whoever is loudest in the room.

  2. Designed to be built.

    Our developers review designs as they happen, so interfaces are realistic, fast and accessible.

  3. Websites and products.

    We design marketing sites and logged-in products, so journeys stay joined up from first visit to daily use.

  4. Measured after launch.

    We track the journeys we designed and keep refining them as real usage comes in.

What our clients say

Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Nic CooperStrategy Director

UX/UI Design Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

Yes. We review analytics, journeys, forms and accessibility, test the key tasks and give you a prioritised list of fixes, ranked by likely impact. We can then design and build the changes, or hand them to your team.

Further reading.

All insights

Related services

Start a conversation

Ready to make it easier to use?

Tell us where people get stuck today. We'll come back with how we'd find out why, and what we'd change.

Tell us about your project.

A few lines is plenty — no brief required.

What are you planning?