Which technologies do you use for platform development?

Usually a headless CMS such as Strapi or Payload, a React front end written in TypeScript, and cloud hosting on AWS, DigitalOcean or Vercel. For simpler needs, WordPress or Concrete CMS can still be the right call. We recommend a stack based on your team, content and integrations, not habit.

Can you run several sites or countries from one platform?

Yes. We build multi-site platforms where brands, regions or languages share one codebase and CMS, with local content, URLs and search settings for each. An improvement made once reaches every site.

Can you move our existing website onto a new platform without losing rankings?

Yes. We map every URL and piece of content before the move, set up redirects, carry over metadata and check everything on staging before launch. After go-live we watch Search Console closely and fix anything that slips.

How long does platform development take?

It depends on scope, but because platforms are built in releases you see working software early. The first release covers the core users and integrations. Later releases add features based on how people actually use it.

Do you support platforms after launch?

Yes. Ongoing support covers security updates, monitoring, backups and a roadmap of improvements, handled by the same team that built the platform.

Platform development built to scale with you.

We design and build web platforms for businesses that have outgrown a website: several sites and markets on one CMS, logged-in areas for members and customers, and integrations that keep your data in step.

Headless CMS on Strapi or Payload
Multi-site, multi-market, multi-language
Accounts, subscriptions and payments
Connected to your CRM and tools

See our platform work

Global
brand experience.

What is platform development?

Platform development is building a web platform that does more than publish pages. It might run several sites or markets from one CMS, give members or customers their own logged-in area, take payments, or connect to your CRM and internal systems. Most modern platforms pair a headless CMS, such as Strapi or Payload, with a React front end and integrations shaped around how the business works.

Last reviewed 25 October 2026 by the Rubik Digital team.

Multi-site
Several brands, regions or languages managed from one platform and one CMS.
Headless CMS
Content stored once and published to websites, apps and other channels.
User accounts
Members, customers or partners who log in to do things, not just read.
Integrations
Data moving between the platform, your CRM, payments and internal tools.

Years in business: 15+
Global brands: 50+
Industry sectors: 13+

Signs you've outgrown a website.

“We run four sites on four different systems.”
We fix it with one platform and one CMS serving every site, market and language, with shared components and local control where it's needed.
“Our website can't do what the business needs now.”
We fix it with a platform built around your users and workflows, such as accounts, subscriptions or portals, rather than plugins stacked on a brochure site.
“Data gets copied between systems by hand.”
We fix it with integrations with your CRM, payments and internal tools, designed so data moves once and failures are flagged rather than lost.
“Every small change needs a developer.”
We fix it with structured content and reusable components your team can publish with, while the platform keeps layouts and data consistent.

What we build into platforms.

Most platforms combine several of these. We scope the ones you need now and leave room for the rest.

Multi-site and multi-market

Several brands, regions or languages run from one codebase and one CMS, so an improvement ships everywhere at once.

A shared component library across every site
Local content, currencies and languages
Regional SEO with local URLs and hreflang

Platforms that carry the business.

Subscription, multi-region and multi-market platforms we've built, each led by a result from its case study.

6,500+ global subscribers.

Cupello

Sports Education Technology

Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.

4 regional sites launched.

Desucla

B2B Professional Services

We repositioned a complex compliance platform into a clear enterprise proposition, aligning product, messaging and UX to support high-value pipeline growth.

5+ primary markets reached.

Enness Global

Financial Services

A refined digital platform and SEO strategy designed to strengthen authority, visibility, and engagement with high-net-worth audiences globally.

Built in releases.

Platforms are too big to launch in one go. We ship them in stages, so the riskiest parts are proven first.

Discovery
Map users, data and systems.
We work out who uses the platform, what data moves where, and which integrations carry the most risk.
Architecture
Agree the stack and content model.
CMS, front end, hosting and integrations chosen and written down, with the reasons behind each choice.
Build
Ship working releases.
Each release lands on a staging site you can use, starting with the parts most likely to cause trouble.
Launch and evolve
Go live, then keep improving.
Migration, redirects and monitoring at launch, then a roadmap of improvements shaped by real use.

Start a project

Do you need a website or a platform?

Plenty of businesses are well served by a good website. These are the differences that usually tip it the other way.

Do you need a website or a platform?
	A website	A platform
Who uses it	Visitors reading, browsing and enquiring	Members, customers or partners who log in and do things
Content	Pages managed in one CMS for one site	Structured content feeding several sites, apps or markets
Integrations	Forms sent to a CRM or inbox	Two-way data with CRM, payments and your own systems
Typical stack	WordPress, Concrete CMS or Shopify	A headless CMS such as Strapi or Payload, with a React front end
After launch	Updates, security and fresh content	A roadmap of releases, monitoring and support

WordPress
Strapi
Payload
Concrete CMS
Shopify
Laravel
React
TypeScript
PHP
HubSpot
Stripe
Google Analytics
Google Search Console
Cloudflare
DigitalOcean
Amazon Web Services
Figma

How much does platform development cost?

It depends on how many user types and workflows the platform supports, how many systems it connects to and how much content has to move across. Because platforms are built in releases, the first release is scoped and priced on its own, so you can launch the core and decide on the rest once it's proving itself.

Get a fixed proposal

What moves the price

Accounts and roles
Each type of user adds journeys, permissions and testing, especially where payments are involved.
Effect on budget: High
Integrations
Two-way connections to CRM, payment or back-office systems are usually the biggest variable.
Effect on budget: High
Sites, markets and languages
Shared components keep extra sites efficient, but each one adds content, translation and testing.
Effect on budget: Medium
Content migration
Moving and restructuring existing content, with redirects to protect search rankings.
Effect on budget: Medium
Component library
Costs a little more at the start and saves time on every release after it.
Effect on budget: Low

Why Rubik for platforms.

We've been building for the web for more than 15 years, and we stay on after launch.

Architecture written down.
The content model, integrations and hosting are documented, so the platform never depends on one developer's memory.
Built in releases.
Working software early and often, with the riskiest parts proven before anything else.
Your team can run it.
Editors get structured content and sensible roles, not a system only developers can touch.
We stay after launch.
Monitoring, security updates and a roadmap of improvements, from the same team that built it.

Expert guidance and flawless execution. Our go‑to agency for all things digital.”

Nic CooperStrategy Director

Platform Development Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

A website mainly publishes information and captures enquiries. A platform does more: people log in, content feeds several sites or channels, and data moves between the platform and your other systems. If people need to do things on it rather than read it, or several sites have to share one system, you probably need a platform.

Ready to build a platform that grows with you?

Tell us what it needs to do and who will use it. We'll come back with an approach, a stack recommendation and a plan for the first release.

Platform development built to scale with you.

Tell us about your platform

Global
brand experience.

What is platform development?

Multi-site

Headless CMS

User accounts

Integrations

Signs you've outgrown a website.