UX audits that show why visitors don't buy.
We review your website the way your customers use it, combining expert analysis, analytics and real user behaviour to find what's stopping them enquiring or buying, then hand you a prioritised list of fixes.
- Expert review of key journeys
- Analytics and behaviour data
- Findings explained, not just listed
- Fixes ranked by impact and effort
Global
brand experience.
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What is a UX and conversion audit?
A UX and conversion audit is a structured review of how easily visitors can use your website and complete the actions you want, such as enquiring or buying. It combines an expert review against usability principles with analytics and behaviour data, then explains each problem found and ranks the fixes by likely impact and effort.
Last reviewed 25 October 2026 by the Rubik Digital team.
Expert review
Key journeys checked against proven usability principles.
Data
Analytics, heatmaps and recordings show what visitors really do.
Findings
Each problem explained, with evidence and a recommended fix.
Priorities
Fixes ranked so the most valuable ones happen first.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
Traffic, but no takers?
“Plenty of visitors, very few enquiries.”
We fix it with we trace each key journey step by step to find exactly where people give up, and why.
“Everyone has a theory about what's wrong.”
We fix it with evidence from analytics, recordings and usability principles replaces opinion, so the team can agree on what to fix.
“We're planning a redesign but don't know what to change.”
We fix it with an audit first shows what works and what doesn't, so the redesign fixes real problems instead of moving them.
“Mobile visitors convert far worse than desktop.”
We fix it with every key journey reviewed on real phones, with mobile-specific problems listed separately.
Every finding, in priority order.
The audit doesn't stop at a list of problems. Each fix is placed by its likely impact and the effort it takes, so you know where to start.
Higher impact, lower effort
Quick wins
Valuable fixes that take little time, often done in days.
- Button labels
- Form fields
- Error messages
Higher impact, higher effort
Big bets
Larger changes worth planning for, often tested before rollout.
- Journey redesigns
- New page templates
Lower impact, lower effort
Small fixes
Tidy-ups to batch together when there's time.
- Consistency
- Copy edits
Lower impact, higher effort
Parked
Ideas recorded, but not worth the effort yet.
- Revisit later
Sites we've designed to convert.
Desucla
Cross-border tax & customs compliance
- 4
- Regional sites launched
- 98%
- Cross-border compliance rate
From first look to fix list.
Four stages, with your team involved at the start and the end.
Brief
Goals and journeys.
We agree what the site should achieve and which journeys matter most, and get access to analytics.
Review
Expert walkthrough.
Each journey checked on desktop and mobile against usability and conversion principles.
Analyse
What the data says.
Analytics, heatmaps and recordings used to confirm and size each problem.
Present
Fixes, ranked.
Findings walked through with your team, with every fix placed by impact and effort.
Audit, CRO or website audit?
Three ways to improve a website, each answering a different question.
UX & conversion audit
- Answers
- Why aren't visitors converting?
- Looks at
- Journeys, usability and persuasion
- You get
- A prioritised list of fixes
- Runs
- Once
CRO programme
- Answers
- Which changes improve conversions?
- Looks at
- Tests on real visitors
- You get
- Measured improvements every month
- Runs
- Ongoing
Website audit
- Answers
- Is the site technically healthy?
- Looks at
- Speed, SEO, security and code
- You get
- A technical report and roadmap
- Runs
- Once
- WordPress
- Strapi
- Payload
- Concrete CMS
- Shopify
- Laravel
- React
- TypeScript
- PHP
- HubSpot
- Stripe
- Google Analytics
- Google Search Console
- Cloudflare
- DigitalOcean
- Amazon Web Services
- Figma
How much does a UX audit cost?
It depends on how many journeys and page types are reviewed, how much analytics and behaviour data is available, and whether user research is included. An audit of one key journey costs far less than a full site review with user testing. We scope it from your goals and give you a fixed, itemised proposal.
Get a fixed proposalWhat moves the price
Journeys
How many key journeys and page types are reviewed.
Effect on budget: High
User research
Usability testing or surveys with real users.
Effect on budget: Medium
Data
Setting up tracking if analytics is incomplete.
Effect on budget: Medium
Devices
Desktop, mobile and any app views.
Effect on budget: Low
Design support
Mock-ups of the recommended fixes.
Effect on budget: Low
Why audit with Rubik?
Auditors who design and build websites every day, so every recommendation is practical.
Talk to the teamEvidence, not opinion.
Every finding comes with the data or principle behind it.
Ranked, not dumped.
You get fixes in priority order, not a hundred-page list.
Fixable by anyone.
Recommendations are clear enough for your team or any agency to act on.
Or fixed by us.
Our designers and developers can make the changes and measure them.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
UX & Conversion Audits Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
An expert review of your key journeys on desktop and mobile, analysis of analytics and behaviour data, a findings report with evidence for each problem, and a list of fixes ranked by impact and effort, walked through with your team.
Further reading.
All insights
Start a conversation
Ready to see what's in the way?
Tell us which journeys matter most and where you think visitors get stuck. We'll come back with how we'd audit them.