Most analytics counts visits and stops there. We set up GA4, consent and conversion tracking properly, connect your CRM, and report on what actually brings enquiries and revenue.
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An analytics agency sets up and maintains the tracking that shows how people find and use your website, and turns that data into reports you can act on. That usually means configuring Google Analytics 4 and Google Tag Manager, consent, conversion tracking for calls, forms and sales, connecting your CRM, and building dashboards that link marketing activity to enquiries and revenue.
Last reviewed 25 October 2026 by the Rubik Digital team.
GA4 and Tag Manager set up correctly.
Calls, forms and sales recorded.
Leads followed through to your CRM.
Dashboards built around decisions.
Every pulsing square is a place visitors leave.
Where they leave: Arrive
How we fix it
Consistent campaign tagging and GA4 channel groups, so every visit is credited to the right source.
Where they leave: Engage
How we fix it
Engagement events and page reports set up around the content that leads to enquiries.
Where they leave: Enquire
How we fix it
Every call click, form start and submission recorded as a conversion, tested end to end.
Where they leave: Revenue
How we fix it
Leads matched to your CRM, so reports show which channels bring customers, not just enquiries.
Here's one visitor's journey as it arrives in GA4. Choose an event to see the part of the setup that records it.
What we set up
A consent banner connected to Google's consent mode, so tracking respects each visitor's choice.
We haven't published an analytics case study yet. This is a platform we built with HubSpot connected, with the results published in its case study.
Financial Services · Design · Development · SEO
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Five stages. Most setups are tracking correctly within a few weeks, then reported monthly.
Audit
Your GA4, Tag Manager and consent setup checked.
Plan
A tracking plan built around your business goals.
Implement
Events, conversions and consent configured.
Validate
Every event checked in DebugView before going live.
Report
Dashboards and a plain-English review.
GA4 records some things out of the box. Here's what changes when it's set up around your business.
| GA4 out of the box | Set up by Rubik | |
|---|---|---|
| Conversions | None until you define them | Calls, forms and sales tracked and tested |
| Sources | Untagged campaigns lumped together | Every channel credited correctly |
| Consent | Often missing or misconfigured | Consent mode connected to your banner |
| Leads | Stop at the form | Followed into your CRM |
| Reporting | Standard GA4 reports | Dashboards built around your decisions |
Setup is usually a fixed-price project, priced by how many conversions, forms and tools need tracking and whether your CRM is connected. Ongoing reporting can be added monthly or included in an SEO programme. We confirm the price after a short review of your current setup.
Get a fixed proposalWhat moves the price
How many actions and forms are tracked.
Effect on budget: High
Connecting leads to your CRM.
Effect on budget: Medium
How much existing setup needs fixing.
Effect on budget: Medium
How many reports and audiences.
Effect on budget: Medium
Monthly reporting and maintenance.
Effect on budget: Low
We build websites, so our analysts work alongside the developers who can put tracking in exactly the right place.
We start from what you need to know, not what GA4 can measure.
Every event checked end to end before anyone relies on it.
Consent configured properly from the start.
What changed, why it matters and what to do next.
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
Yes, or we audit and fix an existing setup. Either way, we configure GA4 and Google Tag Manager around your goals, test every event and document what's tracked.
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Tell us how your tracking is set up today and what you need to know. We'll tell you what's missing.
