Do you use AI to write content?

We use AI tools for research and first drafts where they help, but every page is written, edited and fact-checked by a person, and reviewed with your experts before it's published.

Can you write about technical or specialist subjects?

Yes. We interview your experts and work from your material, then have them review drafts for accuracy before anything goes live.

Should we rewrite old content or write new pages?

Usually rewrite first. Existing pages already have some authority, so improving them tends to show results sooner. We write new pages where there are genuine gaps.

Will you publish the content for us?

If you'd like. We can publish directly in your CMS with titles, headings, links and structured data set, or hand over finished drafts.

How long until optimised content ranks better?

Rewritten pages can move within weeks of being recrawled. New pages usually take a few months to build rankings, depending on competition.

Content optimisation that ranks.

Your pages should answer what buyers search for, in words they understand, with a clear next step. We rewrite what you have and write what's missing, so content earns rankings and enquiries.

Existing pages rewritten and refreshed
New pages and articles written
Optimised for Google and AI answers
Reviewed with your experts

See the difference

Global
brand experience.

What is content optimisation?

Content optimisation is improving the words on your website so they rank in search and persuade the people who read them. It means matching each page to what people are searching for, answering their questions clearly, using plain English, adding proof and internal links, and ending with a clear next step. It covers rewriting existing pages and writing new ones.

Last reviewed 25 October 2026 by the Rubik Digital team.

Intent
Each page matched to what people search for.
Clarity
Plain English that answers the question.
Trust
Specific proof and real expertise.
Action
A clear next step on every page.

Years in business: 15+
Global brands: 50+
Industry sectors: 13+

Heard this lately?

You
We have loads of content, but none of it ranks.
Rubik Digital
We find which pages can rank, rewrite them around what people actually search, and merge or retire the rest.
You
Our copy sounds like everyone else's.
Rubik Digital
Specific, plain-English copy built from how your customers describe their problems, not industry buzzwords.
You
Our blog gets traffic but no enquiries.
Rubik Digital
Content planned around buying questions, with links to the right service pages and a clear next step.
You
Our old pages have slipped down the rankings.
Rubik Digital
Outdated pages refreshed with current facts, better answers and stronger internal links.

Every edit has a reason.

Here's how we'd rework a typical service page. Choose a comment to see the edit it explains.

~~Welcome to our website~~ Office cleaning in Leeds for busy workplaces

~~We are a leading provider of innovative, best-in-class cleaning solutions.~~ We clean offices, schools and surgeries across West Yorkshire, before your team arrives. Every visit follows the same checklist, signed off by a supervisor.

How much does office cleaning cost? Most offices pay a fixed monthly fee, based on floor area and how often you need us.

Looking after a school? ~~Click here~~ See our school cleaning service. Otherwise, ~~contact us to find out more.~~ tell us your space and hours for a fixed quote.

Content written
to convert.

Explore our work

B2B Professional Services

Desucla

Cross-border tax & customs compliance

4: Regional sites launched
98%: Cross-border compliance rate

View case study

Desucla — Cross-border tax & customs compliance

DesuclaB2B Professional Services

4Regional sites launched98%Cross-border compliance rate

Enness Global — Global UHNW finance brokerage

Enness GlobalFinancial Services

5+Primary markets reached+72%Organic traffic increase80%High-value leads increase

CupelloSports Education Technology

6,500+Global subscribers40KOrganic visits100+Club partnerships

All work

From brief to published.

Five stages for every page, whether it's rewritten or new.

Start a project

Content Optimisation, itemised

Research
Included
What people search.
Keywords, questions and the pages ranking now, for each topic.
Prioritise
Included
Pages that matter.
Pages ranked by how close they sit to an enquiry.
Write
Included
Clear and specific.
Drafts written or rewritten, then reviewed with your experts.
Publish
Included
Optimised and live.
Titles, headings, links and markup set as each page goes live.
Measure
Included
Results tracked.
Rankings, traffic and enquiries for each page, reported monthly.

TotalOne team, start to finish

What makes content rank and sell?

Most website copy is written for the business. Here's what changes when it's written for the reader and search.

Typical website copy

Optimised content

Starting point

What we want to say

Optimised content

Starting point

What buyers search for and ask

Language

Industry jargon and buzzwords

Language

Plain English, in customers' words

Proof

Claims like 'leading' and 'best'

Proof

Specific details, examples and reviews

Structure

Long blocks of text

Structure

Answers first, clear headings, short sections

Next step

'Contact us to find out more'

Next step

A specific action for that page

How much does content cost?

It depends mainly on how many pages are rewritten or written, how much research each needs and how technical the subject is. Rewriting existing pages usually costs less than writing new ones. Content can be a one-off project or part of a monthly SEO programme, and we give you a fixed price after reviewing your site.

Get a fixed proposal

What moves the price

Pages
How many are rewritten or written.
Effect on budget: High
Subject
How technical or regulated your field is.
Effect on budget: Medium
Research
Keyword, competitor and customer research.
Effect on budget: Medium
Expert input
Interviews and reviews with your team.
Effect on budget: Low
Extras
Images, structured data and publishing.
Effect on budget: Low

Why Rubik for content?

Writers, SEO specialists and developers in one team, so every page is well written, well optimised and published properly.

Writers who research.
Every page starts from search data and your customers' words.
Checked with your experts.
Accurate, specific content reviewed by the people who know the subject.
Optimised as it's written.
Headings, links and markup planned in, not added afterwards.
Measured per page.
We track what each page brings in and refine what doesn't perform.

Expert guidance and flawless execution. Our go‑to agency for all things digital.”

Nic CooperStrategy Director

Content Optimisation Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

SEO copywriting usually means writing new pages. Content optimisation also covers improving the pages you already have, which is often the quickest win. We do both.

Ready for content that works harder?

Tell us about your site and the pages that matter most. We'll show you where better content would make the biggest difference.

Content optimisation that ranks.

Which pages need work?

Global
brand experience.

What is content optimisation?

Intent

Clarity

Trust

Action

Heard this lately?

Every edit has a reason.