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Technical SEO built into the code.

Most technical SEO ends as a spreadsheet of issues for someone else to fix. Our SEO specialists and developers work together, so crawling, speed and structure get fixed properly, in your code.

  • SEO specialists and developers together
  • Core Web Vitals and site speed
  • Structured data and site architecture
  • WordPress, Concrete CMS and custom builds
How deep to go?

What's holding your site back?

Tell us about your site and platform. We'll tell you where the technical issues are likely to be.

What's the issue?

Global
brand experience.

  • Louis-Dreyfus Foundation
  • Desucla
  • London Museum
  • Black Brick
  • Healthscope
  • Cupello
  • Enness Global
  • ACE Aquatec
  • JTI
  • Netacea

What is technical SEO?

Technical SEO is the work that helps search engines crawl, render, index and understand a website. It covers crawl rules and sitemaps, canonical tags and indexing, page speed and Core Web Vitals, mobile usability, structured data, site architecture and internal linking, and hreflang for international sites. Good content can't rank if these foundations are broken.

Last reviewed 25 October 2026 by the Rubik Digital team.

  • Crawl

    Search engines can reach every page that matters.

  • Index

    The right version of each page is kept.

  • Render

    Pages load fast and work on every device.

  • Understand

    Structure and markup explain what each page is.

Years in business
15+
Global brands
50+
Industry sectors
13+

Good content, hidden by code.

  • “Google isn't indexing half our pages.”

    We fix it with we trace why, from crawl rules and canonicals to duplicate pages and rendering, and fix the cause at source.

  • “Our site fails Core Web Vitals.”

    We fix it with images, scripts, fonts and server response tuned by developers, then measured on real visitors' devices.

  • “We lost traffic after moving to a new site.”

    We fix it with redirects, canonicals and internal links checked page by page against the old site, and every gap closed.

  • “Our developers don't have time for SEO tickets.”

    We fix it with we make the changes in your codebase or CMS ourselves, tested on staging before they go live.

Fixed at the source.

Technical SEO lives in your page source. Choose an area to see where it shows up in a typical page.

<!doctype html><html lang="en-GB"><head>  <meta name="viewport" content="width=device-width, initial-scale=1">  <title>Your service in your city | Your Company</title>  <link rel="canonical" href="https://example.co.uk/services">  <meta name="robots" content="index, follow">  <link rel="alternate" hreflang="en-gb" href="https://example.co.uk/services">  <link rel="alternate" hreflang="x-default" href="https://example.co.uk/services">  <link rel="preload" href="/brand.woff2" as="font" crossorigin>  <script type="application/ld+json">    { "@type": "Service", "name": "Your service" }  </script></head><body>  <nav aria-label="Breadcrumb">    <a href="/">Home</a> / <a href="/services">Services</a>  </nav>  <h1>Your service in your city</h1>  <img src="/hero.avif" width="1200" height="630" fetchpriority="high" alt="Our team">  <a href="/services/related-service">A related service</a></body></html>

Built to be
found worldwide.

We don't publish technical SEO on its own. This is a multi-market platform we built and optimised, with the search results published in the case study.

Luxury Travel · Design · Development

Avventure Bellissime

A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.

Organic search impressions
23M+
Organic search impressions
Clicks from Google Search
125K+
Clicks from Google Search
Primary markets reached
5+
Primary markets reached
Read the Avventure Bellissime case study

From crawl to deployed.

Four stages, with every change tested before it reaches your live site.

Start a project
  1. Crawl

    Every page mapped.

    A full crawl alongside Search Console, analytics and real-visitor speed data.

  2. Prioritise

    Ranked by impact.

    Issues confirmed by hand and ordered by what they cost you in visibility.

  3. Fix

    Changed in code.

    Developers make the fixes in your CMS or codebase, on staging first.

  4. Verify

    Checked live.

    Fixes confirmed in Search Console and monitored so they stay fixed.

How deep should technical SEO go?

Move along the scale to see what changes as the work goes deeper.

Least changeMost change
What it covers
Plugin settings: Titles, sitemaps and basic markup
Who makes changes
Plugin settings: Whoever manages the site
Speed
Plugin settings: Mostly untouched
New pages
Plugin settings: Depend on settings
Best when
Plugin settings: A small, simple site

How much does technical SEO cost?

Technical SEO is usually priced as a fixed project to fix what an audit finds, or as part of a monthly SEO programme. The cost depends mainly on the size of the site, the platform it's built on and how much developer time the fixes need. We scope it after a short call and a look at your site.

Get a fixed proposal

What moves the price

  • Site size

    How many pages and templates there are.

    Effect on budget: High

  • Platform

    WordPress, a custom build or a headless CMS.

    Effect on budget: Medium

  • Developer time

    How much of the fixing we do in code.

    Effect on budget: High

  • Markets

    International sites and hreflang.

    Effect on budget: Medium

  • Monitoring

    Ongoing checks after the fixes.

    Effect on budget: Low

Why Rubik for technical?

We build websites as well as optimise them, so technical SEO is something our developers do, not just advise on.

Talk to the team

  1. Developers in the team.

    The people who find the issues work alongside the people who fix them.

  2. Fixed in templates.

    Changes made once in code, so every new page gets them right.

  3. Tested before launch.

    Every change checked on staging before it reaches your live site.

  4. Measured on real visitors.

    Speed and indexing confirmed with real-world data, not just lab tests.

What our clients say

Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Nic CooperStrategy Director

Technical SEO Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

An SEO audit finds and prioritises issues across technical health, content and links. Technical SEO is the work of fixing the technical side: crawling, indexing, speed, structured data and site structure.

Further reading.

All insights

Related services

Start a conversation

Ready to fix the foundations?

Tell us about your site and the platform it runs on. We'll tell you where the technical issues are likely to be.

Tell us about your project.

A few lines is plenty — no brief required.

What are you planning?