Mypetzilla
A safer way to find a pet.
- Sector
- Marketplace
- Type of work
- Design · Development · SEO
- Services
- Design · Development · SEO
- Live site
- mypetzilla.co.uk
A ground-up rebuild of an established UK pet marketplace, making it easier, safer and more transparent to buy, sell and adopt pets online.
The setup.
Services
Technologies
Technologies
- Next.js
- Payload CMS
- PostgreSQL
The challenge.
Mypetzilla connects buyers with private owners, breeders and rescue organisations across the UK. After years on an ageing Concrete5 platform, the site had become difficult to moderate, hard to evolve and out of step with the welfare standards now expected of pet advertising.
The new platform had to replace the old one without losing what the business had built: years of adverts, customer accounts and the search rankings that bring buyers to the site.
The result.
A modern marketplace built around trust
We designed and built a new marketplace on Next.js, Payload CMS and PostgreSQL, with guided seller onboarding, licence and organisation checks, staff moderation and clear seller categories in line with the Pet Advertising Advisory Group's minimum standards. Buyers can search by breed, price and distance using UK location data, alongside breed guides, a breed finder, pet advice and a rescue directory.
Trust & safety
Seller checks and moderation
UK-wide search
Breed, price and distance
SEO migration
Legacy URLs preserved
The brand.
We created the Mypetzilla identity from scratch: a friendly monster mark, a confident lowercase wordmark and an electric blue that stands apart in a category full of greens.
- Electric blue#0A5CFF
- Navy#0B1F3A
- Coral#FF5A36
- Off-white#F8FAFC
The mark
The wordmark
The typeface
