Do you use Zapier or Make?

Sometimes. Middleware tools like Zapier and Make are a good fit for simple flows. When volumes grow, rules get complex or reliability matters more, a custom integration usually costs less to run and is easier to monitor.

Can you build an API for our own system?

Yes. We design and build APIs that let your website, apps and partners read and update your data securely, with documentation and access controls.

What happens if an integration fails?

Our integrations log every sync, retry when a system is temporarily down and alert your team when data can't be delivered, so nothing is lost silently.

API keys are stored in secure configuration, never in the code, and each connection gets only the access it needs. We'll review data protection requirements with you during mapping.

Can you fix an integration someone else built?

Yes. We review how it works, where it fails and how it's monitored, then fix, rebuild or document it, depending on what's worth keeping.

API integration so data moves once.

We connect your website, CRM, shop, payments and finance tools through their APIs, so records move automatically, nobody re-keys them and you hear about it when something fails.

HubSpot, Stripe, Xero and Shopify
Custom APIs and webhooks
Monitored, with failure alerts
Documented for your team

See how it connects

Global
brand experience.

What is API integration?

API integration connects two or more software systems through their application programming interfaces, so data moves between them automatically. A website form can create a contact in your CRM, a paid order can raise an invoice in your accounts software, and stock levels can update across every channel. Done well, integrations retry when a system is down and alert someone when data can't be delivered.

Last reviewed 25 October 2026 by the Rubik Digital team.

Automatic
Records move without anyone re-keying them.
Two-way
Changes in one system reach the others.
Reliable
Failed syncs retried and flagged.
Secure
Keys stored safely, access kept minimal.

Years in business: 15+
Global brands: 50+
Industry sectors: 13+

Where your data gets stuck.

How we fix it

Form submissions create contacts and deals in your CRM the moment they arrive, with the source attached.

Every connection mapped.

Here's how a typical set of integrations fits together. Choose a connection to see what it does.

Every enquiry becomes a contact and deal in your CRM, with the page and campaign it came from.

Built with HubSpot.

Explore our work

Financial Services

Enness Global

Global UHNW finance brokerage

5+: Primary markets reached
+72%: Organic traffic increase
80%: High-value leads increase

View case study

Enness Global — Global UHNW finance brokerage

Enness GlobalFinancial Services

5+Primary markets reached+72%Organic traffic increase80%High-value leads increase

Desucla — Cross-border tax & customs compliance

DesuclaB2B Professional Services

4Regional sites launched98%Cross-border compliance rate

Global Bridging Finance — Bridge, bridging… loans

Global Bridging FinanceProperty Finance

All work

From map to monitored.

Five stages for every integration, whether it's one connection or a dozen.

Start a project

API Integration, itemised

Map
Included
What moves where.
Systems, records and fields mapped, with the rules for conflicts.
Design
Included
The right method.
Native connector, middleware or custom code, chosen for reliability and cost.
Build
Included
Connected safely.
Built against test accounts, with keys stored securely.
Test
Included
Real data, edge cases.
Duplicates, missing fields and outages tested before go-live.
Monitor
Included
Watched after launch.
Logs, retries and alerts, with fixes when a vendor changes its API.

TotalOne team, start to finish

Which way to connect?

There's more than one way to connect two systems. We'll recommend the simplest one that's reliable enough.

Native connector
Best for
Common pairs of tools
Setup
Fastest
Flexibility
Limited to what's offered
Running cost
Often included
Monitoring
Basic
Middleware
Best for
Simple flows across many tools
Setup
Quick
Flexibility
Moderate
Running cost
Fees per task or user
Monitoring
Built in
Custom integration
Best for
Your own rules and data
Setup
Built to order
Flexibility
Complete
Running cost
Hosting and support
Monitoring
Built to your needs

WordPress
Strapi
Payload
Concrete CMS
Shopify
Laravel
React
TypeScript
PHP
HubSpot
Stripe
Google Analytics
Google Search Console
Cloudflare
DigitalOcean
Amazon Web Services
Figma

What does integration cost?

It depends on how many systems are connected, whether data moves one way or both, and how much existing data needs syncing first. A single connection between well-documented tools is a small project. We price each integration after mapping the systems and data involved.

Get a fixed proposal

What moves the price

Systems
How many tools are connected.
Effect on budget: High
Direction
One-way pushes or two-way sync.
Effect on budget: High
API quality
How well each system is documented.
Effect on budget: Medium
Existing data
Records to clean and sync first.
Effect on budget: Medium
Monitoring
Alerts, logs and ongoing support.
Effect on budget: Low

Both ends built.

We often build the website or platform as well, so nothing falls between suppliers.

Failures flagged.

Every connection retries and alerts, rather than failing silently.

Simplest option first.

We'll use an existing connector when it does the job.

Documented.

Field maps, keys and runbooks your team can follow.

Why Rubik to connect it?

We build the websites and platforms these integrations start from, so we know both ends of the connection.

Talk to the team

Expert guidance and flawless execution. Our go‑to agency for all things digital.”

Nic CooperStrategy Director

API Integration Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

Ask the team

Most modern systems with an API, including CRMs like HubSpot and Salesforce, Shopify and WooCommerce, Stripe, Xero and QuickBooks, booking tools and messaging apps such as Slack. Where a system has no API, we look at secure alternatives such as scheduled file imports.

Ready to stop re-keying data?

Tell us the tools involved and what should move between them. We'll suggest the simplest way to connect them.

API integration so data moves once.

Which systems need connecting?

Global
brand experience.

What is API integration?

Automatic

Two-way

Reliable

Secure

Where your data gets stuck.

Every connection mapped.