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Designed for screens first.
We test every identity on websites, phones and social feeds, where most people will meet it.
Brand identity design people remember.
We design identities that say who you are before anyone reads a word: a logo, colours, type and a visual language that work together everywhere, with guidelines so your team keeps them consistent.
Position
Who you are and who you're for
Design
Logo, colour, type and imagery
Document
Guidelines your team can follow
Launch
Website, print and social, ready to use
Global
brand experience.
What is brand identity design?
Brand identity design is creating the visual system that makes a business recognisable: its logo, colour palette, typography, imagery and tone of voice. Unlike a logo on its own, an identity sets rules for how every element works together, documented in brand guidelines, so the business looks and sounds the same on its website, signage, social media and print.
Last reviewed 25 October 2026 by the Rubik Digital team.
Logo
A primary mark, with versions for small spaces and single colours.
Colour and type
A palette and typefaces chosen to work on screen and in print.
Visual language
Imagery, graphics and layouts that feel like you without a logo.
Guidelines
The rules that keep everything consistent as you grow.
- Years in business
- 15+
- Global brands
- 50+
- Industry sectors
- 13+
Does your brand hold you back?
“You look smaller than you are.”
We fix it with an identity designed to match the quality of your work, so first impressions do you justice.
“Every touchpoint looks different.”
We fix it with one visual system and clear guidelines, so your website, proposals and social posts look like the same business.
“Your logo breaks at small sizes.”
We fix it with a logo family with simplified versions for favicons, app icons and social avatars, tested at every size.
“You blend in with competitors.”
We fix it with a direction based on how you're different, checked against your competitors so you stand apart.
Your brand, in one book.
Everything we design is collected in brand guidelines. Open a chapter to see what it covers.
Brand Identity DesignBrand guidelines
Contents
Chapter 01
Brand foundations
Who you're for, what you stand for and how you're different, agreed before any design starts.
- 1.1Audience and positioning
- 1.2Values and personality
- 1.3Competitor review
Chapter 02
Logo and marks
A primary logo with alternative versions, so the brand works from a billboard to a browser tab.
- 2.1Primary logo
- 2.2Icon and favicon
- 2.3Mono and reversed versions
Chapter 03
Colour
A palette with primary and supporting colours, checked for contrast and accessibility on screen.
- 3.1Primary and secondary palettes
- 3.2Digital and print values
- 3.3Accessible pairings
Chapter 04
Typography
Typefaces and a type scale that set the tone, with web-safe and licensed options.
- 4.1Headline and body fonts
- 4.2Type scale
- 4.3Web and Office fallbacks
Chapter 05
Visual language
The imagery, graphic elements and layouts that make your brand recognisable without the logo.
- 5.1Photography direction
- 5.2Graphic elements
- 5.3Layout principles
Chapter 06
Brand in use
The identity applied to the things you use every day, so your team can start straight away.
- 6.1Social templates
- 6.2Stationery and email signature
- 6.3Presentation template
Brands we've
brought online.
Interior Design
Luxury Interiors
Luxury interiors
- +346%
- Organic clicks increase
- +1,917%
- Search impressions
- +120%
- Qualified leads growth
From first idea to launch day.
Five stages, each with a review, so you shape the identity as it's designed.
Discover
Who you are.
A workshop on your audience, values and competitors.
Explore
Directions to choose from.
Distinct visual routes presented in context, not just as logos.
Design
One direction, refined.
The chosen route developed into a full identity.
Document
Guidelines written.
The rules and assets collected in one brand book.
Launch
Out in the world.
Templates and files delivered, with the website next if you need it.
Is a logo the same as a brand identity?
A logo is one part of an identity. Here's what the rest adds.
A logo
A brand identity
What you get
One mark, maybe in a few colours
A brand identity
What you get
Logo, colour, type, imagery and tone
Consistency
Depends on whoever uses it
Consistency
Set by guidelines anyone can follow
Recognition
Only where the logo appears
Recognition
Even when the logo isn't there
New materials
Designed from scratch each time
New materials
Built quickly from the system
Best for
Testing an idea or a side project
Best for
A business that wants to grow
How much does brand identity design cost?
It depends on how much strategy work is needed, how many design directions you want to explore and how many applications the identity needs, from templates to signage. A logo and core palette for a new business costs far less than a full identity with guidelines and templates. We scope it from your goals and give you a fixed, itemised proposal.
Get a fixed proposalWhat moves the price
Strategy
Workshops and research before design starts.
Effect on budget: Medium
Directions
How many visual routes we explore and present.
Effect on budget: Medium
Applications
Templates, stationery, signage and social assets.
Effect on budget: High
Guidelines
A short style sheet or a full brand book.
Effect on budget: Medium
Licensing
Commercial fonts and stock imagery, if used.
Effect on budget: Low
Why Rubik for your brand?
A design team that builds websites too, so your identity is designed to work online from day one.
What our clients say
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Brand Identity Design Questions,
answered.
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
Usually a logo with alternative versions, a colour palette, typography, imagery direction and brand guidelines. Many projects also include templates for social media, presentations and stationery. We agree exactly what you need before we start.
Further reading.
All insights
Related services
Start a conversation
Ready for a brand people remember?
Tell us about your business and where the brand needs to work. We'll come back with how we'd approach it.