We rebrand businesses that have outgrown how they look and sound, changing only as much as they need to, keeping what customers already recognise and rolling the new brand out everywhere at once.
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Rebranding is changing how an existing business presents itself, from a light refresh of its logo and colours to a new name, strategy and identity. A good rebrand starts by working out what customers already recognise and trust, keeps or evolves it where it still works, and rolls the new brand out across every touchpoint together, so nobody is left confused.
Last reviewed 25 October 2026 by the Rubik Digital team.
The same brand, tidied and modernised.
A recognisable step forward, with new elements.
New strategy, identity and sometimes a new name.
Every touchpoint switched over, in a planned order.
How we fix it
Every part of a rebrand is planned around the recognition you've already earned, so you move forward without starting again.
Brand equity
What people recognise.
The colours, words and reputation your customers already know you by, kept wherever they still work.
Request a proposalYour current brand reviewed with customers and staff, so you know what to keep, evolve and drop.
Positioning, audiences and messages updated for where the business is going next.
A new name, if you need one, checked for availability and trade mark conflicts with your advisers.
Logo, colour, type and visual language redesigned as far as the strategy needs.
Your website, social profiles and email templates updated, with redirects if the domain changes.
A rollout plan for every touchpoint, plus messages for customers, staff and partners.
We haven't published a rebrand case study yet. This is a website where we carried a brand online, with the results it went on to deliver.
Interior Design · Design · Development
A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.
Five stages, each with a review, so the business is behind the new brand before the world sees it.
Customers and staff tell us what the brand means today.
Positioning updated and the depth of change agreed.
Identity designed, tested in context and refined.
Website, documents, social and signage updated in a planned order.
Staff briefed first, then customers and partners.
Not every rebrand needs a new name. Move along the scale to see what changes at each level.
It depends mostly on how far the rebrand goes and how many touchpoints need to change. A refresh of the logo and colours costs far less than a full rebrand with a new name, strategy, website and signage. We scope it from your goals, recommend how much to change and give you a fixed, itemised proposal.
Get a fixed proposalWhat moves the price
A refresh, an evolution or a full rebrand.
Effect on budget: High
Website, documents, signage, vehicles and more.
Effect on budget: High
Customer and staff interviews in the audit.
Effect on budget: Medium
Developing and checking a new name.
Effect on budget: Medium
Internal and external launch materials.
Effect on budget: Low
Strategy, design, web and SEO under one roof, so the new brand launches everywhere, not just in a PDF.
We'll tell you honestly if a refresh will do, rather than selling you a full rebrand.
We find what your customers already know you by and build on it.
Name or domain changes come with redirects and SEO planning, so you don't lose rankings.
Our web team updates your website alongside the brand, so it all switches together.
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
If your strategy and name still fit but the brand looks dated, a refresh is usually enough. If the business, audience or offer has changed significantly, or you've merged, an evolution or full rebrand makes more sense. The brand audit tells you which.
Growth
31 Jul 202610 min read
Start a conversation
Tell us what's changed in your business. We'll come back with how far we'd take the rebrand, and why.
