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Ecommerce SEO agency

Ecommerce SEO services that put your products where shoppers search.

For online shops that want orders, not just sessions. We fix the crawl and indexing problems that big catalogues create, build category and product pages that win buying searches, and get your products into Google Shopping and AI answers. Then we report on revenue.

  • Category pages first, where buyers search
  • Faceted navigation and crawl budget fixed
  • Free Google Shopping listings and AI shopping
  • Reported on orders and revenue

Where is your shop losing sales?

Tell us what you sell and where. We'll show you the category searches your competitors are winning.

What are you after?

Global
brand experience.

  • Louis-Dreyfus Foundation
  • Desucla
  • London Museum
  • Black Brick
  • Healthscope
  • Cupello
  • Enness Global
  • ACE Aquatec
  • JTI
  • Netacea

What is ecommerce SEO?

Ecommerce SEO is search engine optimisation for online shops. It gets category and product pages ranking for the searches people make when they're ready to buy, keeps large catalogues crawlable as filters and variants multiply, and puts products into Google Shopping's free listings and AI shopping answers. Success is measured in orders and revenue from organic search, not rankings alone.

Last reviewed 31 October 2026 by the Rubik Digital team.

  • Categories

    The pages that win broad buying searches.

  • Products

    Detailed pages Google and AI can quote.

  • Crawling

    Filters, variants and stock under control.

  • Revenue

    Orders and value tracked back to search.

Years in business
15+
Global brands
50+
Industry sectors
13+

Where online shops lose organic sales.

Every pulsing square is a place visitors leave.

Where they leave: Crawled

“Google has indexed thousands of filter pages, but not our new products.”

How we fix it

Rules for which filter combinations deserve their own page and which are blocked, canonicalised or kept out of the crawl, so Google spends its time on the pages that sell.

The pages shoppers search for.

Ecommerce SEO is mostly about structure. Here's how we'd shape a fictional furniture shop, with the job each part of the site does in search.

Shop home
  • Categories

    Win the broad searches shoppers start with.

    • Sofas
    • Dining chairs
    • Lighting
  • Filters

    Index the combinations people search; keep the rest out.

    • Grey sofas
    • Corner sofas
  • Products

    Unique copy, reviews and Product schema on every page.

    • Sizes and specs
    • Reviews
    • Price and stock
  • Shopping

    Feed and structured data for Google's free listings.

    • Merchant Center
    • Product feed
  • Guides

    Answer pre-purchase questions and link to categories.

    • Sofa buying guide
    • Fabric care
  • Brands

    Brand and collection pages for searches by name.

    • Brand pages
    • Collections

Organic results on the record.

We haven't published an ecommerce SEO case study yet, so these are published organic results from websites we've designed and built, where search brings in bookings, subscribers and sales enquiries.

125K+ clicks from Google Search.

Avventure Bellissime

Luxury Travel

A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.

Avventure Bellissime website

+346% organic clicks increase.

Luxury Interiors

Interior Design

A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.

Luxury Interiors website

40K organic visits.

Cupello

Sports Education Technology

Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.

Cupello website

From crawl to checkout.

Five stages, with the pages closest to revenue tackled first.

Start a project

Ecommerce SEO Agency, itemised

  1. Audit

    Included

    Leaks found.

    Crawl, indexing, templates, feed and competitors' best categories reviewed.

  2. Tracking

    Included

    Revenue measured.

    Ecommerce events in GA4, so orders and value are tied to organic search.

  3. Fixes

    Included

    Catalogue crawlable.

    Filters, canonicals, pagination, speed and schema fixed in code.

  4. Pages

    Included

    Buyers met.

    Category pages first, then products, guides and the Shopping feed.

  5. Growth

    Included

    Sales compounded.

    Monthly reporting, seasonal planning and authority building.

TotalOne team, start to finish

What makes an ecommerce SEO agency different?

Most SEO agencies will take on an online shop. Here's where the work changes when the site has a catalogue.

What makes an ecommerce SEO agency different?
First pagesBlog postsCategory pages, then products
FiltersOften left for Google to sort outIndexing rules set per filter
Technical SEOA report for your developersFixed in your platform's code
Shopping and AINot coveredMerchant Center feed and AI shopping visibility
ReportingRankings and trafficOrders, revenue and margin by category
  • WordPress
  • Strapi
  • Payload
  • Concrete CMS
  • Shopify
  • Laravel
  • React
  • TypeScript
  • PHP
  • HubSpot
  • Stripe
  • Google Analytics
  • Google Search Console
  • Cloudflare
  • DigitalOcean
  • Amazon Web Services
  • Figma

How much do ecommerce SEO services cost?

Ecommerce SEO is usually a monthly retainer. Ours typically start around £1,500 a month, rising with the size of your catalogue, how competitive your products are and how much technical work your platform needs. Shops with crawl problems or a replatform coming often start with an audit. You'll receive a fixed proposal after a discovery call, with no hidden extras.

Get a fixed proposal

What moves the price

  • Catalogue

    How many categories, products and variants.

    Effect on budget: High

  • Competition

    How crowded your product searches are.

    Effect on budget: High

  • Platform

    How much of the fix needs custom code.

    Effect on budget: Medium

  • Content

    Category copy, product copy and guides.

    Effect on budget: Medium

  • Markets

    Selling into more than one country.

    Effect on budget: Low

Why Rubik for ecommerce SEO?

We build online shops as well as optimise them, so the fixes that matter most get made in the code, not left in a report.

Talk to the team
  1. We build shops too.

    Shopify, WooCommerce and headless, so we know where each one trips up search.

  2. Developers in the team.

    Filters, templates, schema and speed fixed directly, without a hand-off.

  3. AI shopping included.

    We track how assistants recommend products in your category.

  4. Reported on revenue.

    Orders and value by category, explained in plain English.

What our clients say

Expert guidance and flawless execution. Our go‑to agency for all things digital.”
Nic CooperStrategy Director

Ecommerce SEO Agency Questions,
answered.

What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.

It grows the sales your shop makes from organic search. That means fixing how search engines crawl and index the catalogue, building category and product pages around what shoppers search, adding structured data, getting products into Google Shopping's free listings and AI answers, earning links, and tracking orders and revenue from search.

Start a conversation

Ready to turn search into sales?

Tell us what you sell and where. We'll show you which category searches and AI answers your competitors are winning.

Tell us about your project.

A few lines is plenty — no brief required.

What are you planning?