A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.

For online shops that want orders, not just sessions. We fix the crawl and indexing problems that big catalogues create, build category and product pages that win buying searches, and get your products into Google Shopping and AI answers. Then we report on revenue.
Ecommerce SEO is search engine optimisation for online shops. It gets category and product pages ranking for the searches people make when they're ready to buy, keeps large catalogues crawlable as filters and variants multiply, and puts products into Google Shopping's free listings and AI shopping answers. Success is measured in orders and revenue from organic search, not rankings alone.
Last reviewed 31 October 2026 by the Rubik Digital team.
The pages that win broad buying searches.
Detailed pages Google and AI can quote.
Filters, variants and stock under control.
Orders and value tracked back to search.
Every pulsing square is a place visitors leave.
Where they leave: Crawled
How we fix it
Rules for which filter combinations deserve their own page and which are blocked, canonicalised or kept out of the crawl, so Google spends its time on the pages that sell.
Where they leave: Ranked
How we fix it
Category pages built around what shoppers search, with helpful copy, linked subcategories and clean URLs, because that's where most buying searches land.
Where they leave: Shown
How we fix it
A complete Merchant Center feed for Google's free listings, and the product data, reviews and mentions that AI assistants use when they recommend products.
Where they leave: Chosen
How we fix it
Product templates with unique copy, specifications, reviews and Product structured data, starting with the products that earn the most.
Ecommerce SEO is mostly about structure. Here's how we'd shape a fictional furniture shop, with the job each part of the site does in search.
Win the broad searches shoppers start with.
Index the combinations people search; keep the rest out.
Unique copy, reviews and Product schema on every page.
Feed and structured data for Google's free listings.
Answer pre-purchase questions and link to categories.
Brand and collection pages for searches by name.
We haven't published an ecommerce SEO case study yet, so these are published organic results from websites we've designed and built, where search brings in bookings, subscribers and sales enquiries.
A refined digital experience designed to showcase authentic Italian travel experiences and support international discovery and direct bookings.

A refined digital experience designed to attract luxury-focused audiences and generate qualified enquiries for high-end interior collections.

Cupello was built from the ground up as a digital platform for football coaches, covering product strategy, UX, design, and platform delivery.

Ecommerce SEO Agency, itemised
Leaks found.
Crawl, indexing, templates, feed and competitors' best categories reviewed.
Revenue measured.
Ecommerce events in GA4, so orders and value are tied to organic search.
Catalogue crawlable.
Filters, canonicals, pagination, speed and schema fixed in code.
Buyers met.
Category pages first, then products, guides and the Shopping feed.
Sales compounded.
Monthly reporting, seasonal planning and authority building.
Most SEO agencies will take on an online shop. Here's where the work changes when the site has a catalogue.
| A general SEO agency | Ecommerce SEO with Rubik | |
|---|---|---|
| First pages | Blog posts | Category pages, then products |
| Filters | Often left for Google to sort out | Indexing rules set per filter |
| Technical SEO | A report for your developers | Fixed in your platform's code |
| Shopping and AI | Not covered | Merchant Center feed and AI shopping visibility |
| Reporting | Rankings and traffic | Orders, revenue and margin by category |
Ecommerce SEO is usually a monthly retainer. Ours typically start around £1,500 a month, rising with the size of your catalogue, how competitive your products are and how much technical work your platform needs. Shops with crawl problems or a replatform coming often start with an audit. You'll receive a fixed proposal after a discovery call, with no hidden extras.
Get a fixed proposalWhat moves the price
How many categories, products and variants.
Effect on budget: High
How crowded your product searches are.
Effect on budget: High
How much of the fix needs custom code.
Effect on budget: Medium
Category copy, product copy and guides.
Effect on budget: Medium
Selling into more than one country.
Effect on budget: Low
We build online shops as well as optimise them, so the fixes that matter most get made in the code, not left in a report.
Talk to the teamShopify, WooCommerce and headless, so we know where each one trips up search.
Filters, templates, schema and speed fixed directly, without a hand-off.
We track how assistants recommend products in your category.
Orders and value by category, explained in plain English.
Expert guidance and flawless execution. Our go‑to agency for all things digital.”
What people usually ask us before a project starts. If yours isn't here, ask it in the form and someone senior will reply.
It grows the sales your shop makes from organic search. That means fixing how search engines crawl and index the catalogue, building category and product pages around what shoppers search, adding structured data, getting products into Google Shopping's free listings and AI answers, earning links, and tracking orders and revenue from search.
Growth
31 Jul 20266 min read
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Tell us what you sell and where. We'll show you which category searches and AI answers your competitors are winning.