PPC agency

PPC management is the ongoing work of running pay-per-click campaigns: researching keywords, writing ads, setting budgets and bids, adding negative keywords, testing landing pages and checking conversion tracking. Campaigns change every week as competitors, costs and search behaviour shift, so management is what keeps the budget working.

Enough to collect useful data each month, which depends on your click costs and how often clicks convert. A good starting point is working back from the cost per lead or sale you can afford and the number you want. We'll model this with you before any money is spent.

Ads can show within a day of launch, so PPC is much faster than SEO. The first few weeks are a learning period while bidding gathers conversion data, and results usually improve over the first two to three months as wasted searches are cut and ads and pages are tested.

Google Ads, including Search, Shopping, Performance Max, YouTube and Display, and Microsoft Advertising, which shows ads on Bing and its partner sites. We'll recommend where to start based on where your customers search and what you can afford to test.

You do. Campaigns run in an account in your name, billed to your card, with us added as managers. If you ever stop working with us, the account, its history and its data stay with you.

Often both. PPC brings traffic straight away and is useful for testing which searches convert; SEO builds traffic you don't pay for per click but takes months. We use PPC data to guide SEO, and cut paid spend where you already rank well organically.

Yes. Our designers and developers build landing pages for campaigns on your existing website or as standalone pages, fast on mobile and focused on one action. Better landing pages usually lower the cost per lead more than any bid change.

Monthly, in plain English: what was spent, the leads and sales it brought, cost per result and what we're changing next. Where your CRM allows, we report on qualified leads and revenue, not just form fills.