Headless or not
Headless suits multi-channel content, demanding performance and bespoke front ends. For a content-led website a traditional CMS is often simpler to run, and we'll say so.
Content managed once.
Delivered anywhere.
Headless builds on Strapi and Payload for businesses whose content has to power more than one website. Structured content, a fast front end and APIs that feed your apps, platforms and channels from one place.
Strapi & Payload content models
React & Next.js front ends
APIs, integrations & ongoing support
Headless brings more flexibility and more moving parts. We recommend it when content has to reach several places, performance is critical or the front end needs to go beyond a theme, and we build it so your editors still find it easy.
Discuss your headless projectContent models built around your business, so the same content can be reused on every page and channel.
React and Next.js front ends built for speed, with the design freedom a theme system can't give.
Strapi and Payload are open source, so you own the code and the data, with no per-seat licence.
Model your content once, then deliver it to websites, apps and platforms through clean APIs.
Content modelling on Strapi & Payload
Plan content types, relationships and editorial fields in Strapi or Payload, so editors fill in structured content rather than designing pages.
React and Next.js front ends with server rendering or static generation, tuned for Core Web Vitals and search from the start.
Expose content through REST or GraphQL APIs to websites, apps and partner platforms, and connect the CMS to your CRM and internal systems.
Move from WordPress or another CMS into structured content, with URLs, redirects and metadata planned so search visibility survives the switch.
How we fix it
Headless gives you freedom, but search, speed and enquiries still have to be designed in. They don't come with the architecture.
Search
Server-rendered pages, clean URLs, editable metadata, sitemaps and structured data planned in the content model, so search engines see complete pages.
Performance
Static generation, edge caching and image optimisation, with key templates tested on mobile against Core Web Vitals.
Editing
Draft previews, sensible field labels and roles that match your team, so publishing doesn't need a developer.
Three things worth settling before a headless build begins, so the approach, the proposal and the handover all say the same thing.
Headless suits multi-channel content, demanding performance and bespoke front ends. For a content-led website a traditional CMS is often simpler to run, and we'll say so.
Both are open source and self-hosted. The choice depends on your content model, team and stack, and we recommend one after looking at your requirements.
A headless build has two parts to run: the CMS and the front end. Agree hosting, updates, monitoring and support for both before go-live.
The things people ask before a headless CMS project, answered plainly — no sales talk.
Something else on your mind?
Put it in the form at the top of the page and a senior member of the team will answer it personally — no brief required.
Ask the teamA CMS that stores and manages content but doesn't render the website itself. The content is delivered through APIs to a separate front end, so the same content can power a website, an app and other channels.
Tech
22 Apr 202612 min read
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Tell us what your content needs to power and where you want to take it.